Media Publication And Website

[SunbeltAsiaAdvisor]

Media Publication and Website

Location: Confidential

Listing ID# BKK14133

Price: 5,500,000THB

BUSINESS SUMMARY

An opportunity has arisen to acquire a well established and profitable Media Publication and Website. Now in its seventh year of successful trade, the company is based in a rapidly expanding north-eastern city that is popular with retired expatriates and tourists. The magazine and map publications have a total annual circulation of over 54,000 copies. Focussed largely on the local community, the publications give details of local businesses and provide reviews, lifestyle articles, tourist information and how to get there guides. Both the magazines and the maps are distributed through all major locations in the city and its environs, including the international airport arrival hall.

The website provides an online version of the magazine, and attracts over 4,500 direct hits daily. Over 15,000 members have now registered, and official statistics for the entire seven year growth period are available for scrutiny. The forum is now firmly entrenched and is widely regarded as being the most popular expatriate forum in the region. Several popular keyword searches see the website rank highly in leading search engines, and a classified advertising section is growing rapidly, along with an interactive maps section, a business index and a video library.

The offices are located in the downtown area of the city and consist of a reception, a private office, three air-conditioned rooms and furnished living space that can be used by the owner if required. Rent is set at only 5,000 baht per month and there is still almost five years left on the lease contract; it is believed the landlord would be happy to extend this period even further.

A loyal database of advertisers has been built up over the years, ranging from small businesses to famous large corporations, but there is still huge potential for growth, especially as the local Thai market has not really been explored. Receipts for 2010 are currently estimated at 1,917,000 baht, with net profits of 1,157,000 baht expected after the deduction of all costs. Profit margins have been increasing by around 15 percent every year.

The sale includes all contacts, advertising contracts, addresses, subscriptions, website addresses, the domain name, copyrights, artwork and building assets. Registration has been completed with the Department of Business Development, the local Chamber of Commerce and the local government. A work permit can easily be secured for the new owner. The owner, who is happy to sign an agreement not to start any kind of competing business either now or in the future, believes that the business offers a great opportunity to acquire a vibrant, profitable operation in a thriving and upcoming area of Thailand. Asking price: 5,500,000 baht.

[sunbelt][/sunbelt]