SAS increases flight frequency

By The Nation

Scandinavian Airlines in Southeast Asia has added an extra flight on its Copenhagen-Bangkok route for winter 2010-2011, raising frequency from six days a week to daily to cope with the highest ever demand for leisure traffic between Scandinavia and Bangkok.

It said the summer cabin factor was the highest ever. In July, it was 93 per cent.

Bangkok-based SAS Director and General Manager for Southeast Asia Niels Henrik Hansen said that a newly streamlined and restructured SAS was now focusing on future growth based on “Core SAS” strategies.

“Our Q3 results announced last week show SAS made major improvements in underlying earnings. It was only special ‘non-recurring’ items such as the volcanic ash cloud that kept us from profitability. Everyone can see and feel a new spirit and direction at SAS. We are once again optimistic about the future,” said Mr Hansen.

The “Core SAS” strategy is based on streamlined organisation, a reduced cost base, a stronger capital structure, and intensified customer focus aimed at business travellers with strengthened commercial offerings for all categories of passenger.

An increased focus on customers’ needs is now showing results. Monthly surveys of 8,000 SAS passengers show that customer satisfaction levels have increased in the last year despite the cost cutting programme, thanks to SAS staff efforts.

The new “Core SAS” direction has been boosted by recent developments.

-- The Nation 2010-11-17

<"raising frequency from six days a week to daily to cope with the highest ever demand for leisure traffic between Scandinavia and Bangkok.">

Wow .... Really .... this is huge. I hope they took their time and did a proper cost benefit analysis. A increase of this magnitude is no joking matter ... I wish them luck ... but I am afraid such a huge increase is a little unrealistic.

Good reporting of earth shattering news.

I believe that this strong (pent up?) demand has been registered by airlines across the board and explains why specials for next year have been thinner on the ground than in the last two.

I wonder if they arrange add-ons from the UK ?

Judging from historical weather reports in the Northern hemisphere in winter, this should have been 7 days a week from inception. No big deal. As Nike says, just do it.