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  • 5 weeks later...
Posted

Just stumbled across this, and I agree with the author's closing comments:

http://www.theaudiobeat.com/visits/asia_1.htm

The fascinating thing about these one-brand stores is not the slick presentation or the "style meets performance" marketing. It’s a fact that exactly the same recipe that is clearly successful in the Thai market has been tried and has signally failed so often in Europe and the US. You can point to the fact that this is a different culture and economy, that the market is at a different point in its development and that it has a burgeoning affluence and a new consumer class -- all of which may or may not be true -- but the contrast between the high end’s old world and new is written in numbers, and the numbers here don’t lie. The center of gravity is shifting, and any company that ignores that fact does so at its peril, whether they are producing speakers, electronics, software, magazines or Web copy. At present, these dealers are full of traditional Western high-end products -- but that can change.

Anyone who is following the 'cult' steadily building around Line Magnetic and other Chinese companies in the US may feel, as I do, that there is no small irony in the obsession with Western 'luxury' brands when their own corner of the world is moving quickly from a very poor reputation for quality to highly sought-after audio components. You still have to sort the wheat from the chaff, but it's very different to the situation 4 or 5 years ago when most wouldnt touch 'Made in China' with a bargepole.

  • 7 years later...

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