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Sales Of Alcohol Rises 20% During World Cup


george

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Sales of alcohol rises 20% during World Cup

BANGKOK: -- Thailand's sales of alcoholic drinks during this year's World Cup are projected to increase by 20 per cent -- equivalent to Bt2.8 billion (about US$73 million), according to a report issued by the KASIKORN Research Center (KRC).

The report said on Saturday that manufacturers and vendors of alcoholic drinks in Thailand are enjoying a brisk business as sales are anticipated to rise 20 per cent during the popular World Cup event. The month-long playoffs began on June 9 and end on July 9.

The leading think tank said the increase in sales was reflected by excise tax collections from alcoholic drinks between June 1-15 which had already risen 3-4 per cent higher than the projected target.

Excise tax collections during the first eight months of the 2006 fiscal year ending May 31 was, however, about 9 per cent lower than the government target.

Whether sales of alcoholic drinks would rise significantly during the World Cup would depend on marketing campaigns adopted by the operators, the KRC report stated.

The research organisation added an admonition that football fans should also look after their health as they have only a few hours of sleep during the tournament.

--TNA 2006-06-24

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Sales of alcohol rises 20% during World Cup

BANGKOK: -- Thailand's sales of alcoholic drinks during this year's World Cup are projected to increase by 20 per cent -- equivalent to Bt2.8 billion (about US$73 million), according to a report issued by the KASIKORN Research Center (KRC).

The report said on Saturday that manufacturers and vendors of alcoholic drinks in Thailand are enjoying a brisk business as sales are anticipated to rise 20 per cent during the popular World Cup event. The month-long playoffs began on June 9 and end on July 9.

The leading think tank said the increase in sales was reflected by excise tax collections from alcoholic drinks between June 1-15 which had already risen 3-4 per cent higher than the projected target.

Excise tax collections during the first eight months of the 2006 fiscal year ending May 31 was, however, about 9 per cent lower than the government target.

Whether sales of alcoholic drinks would rise significantly during the World Cup would depend on marketing campaigns adopted by the operators, the KRC report stated.

The research organisation added an admonition that football fans should also look after their health as they have only a few hours of sleep during the tournament.

--TNA 2006-06-24

Yes,right,I see. Lots of people watching TV,excited, break ot another beer etc.

Rocket science.

Something akin to announcing that road accident fatalities are expected to increase during Songkran. Wow! And all this from a THINK TANK no less. :o

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I thought the government made the bars close for the late game

and were screwing up the programmes to discourage people from

watching?

Perhaps this will change their tune?

All that extra money in the exchequer has to be good, doesn't it? :o

Edited by astral
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Sales of alcohol rises 20% during World Cup

BANGKOK: -- Thailand's sales of alcoholic drinks during this year's World Cup are projected to increase by 20 per cent -- equivalent to Bt2.8 billion (about US$73 million), according to a report issued by the KASIKORN Research Center (KRC).

The report said on Saturday that manufacturers and vendors of alcoholic drinks in Thailand are enjoying a brisk business as sales are anticipated to rise 20 per cent during the popular World Cup event. The month-long playoffs began on June 9 and end on July 9.

The leading think tank said the increase in sales was reflected by excise tax collections from alcoholic drinks between June 1-15 which had already risen 3-4 per cent higher than the projected target.

Excise tax collections during the first eight months of the 2006 fiscal year ending May 31 was, however, about 9 per cent lower than the government target.

Whether sales of alcoholic drinks would rise significantly during the World Cup would depend on marketing campaigns adopted by the operators, the KRC report stated.

The research organisation added an admonition that football fans should also look after their health as they have only a few hours of sleep during the tournament.

--TNA 2006-06-24

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May the Thai gov't should encourage UBC to air re-runs of the WC matches, thus increasing the amount of tax revenue collected from the sales of alcoholic beverages. This tax revenue could solve the economic crisis in Thailand. Plus since most folks will be drunk, they won't care one way or the other. :o

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