Bud Light: Sorry for saying it removes 'no' from vocabulary

[webfact]

Bud Light: Sorry for saying it removes 'no' from vocabulary
MAE ANDERSON, AP Business Writer


Source: internet

NEW YORK (AP) — Bud Light should have kept the word "No" handy in this case.

Anheuser-Busch is apologizing for ad copy that appeared on bottles saying Bud Light removes the word 'no' from drinkers' vocabulary.

Photos of the bottles went viral on social media Tuesday with widespread complaints about the slogan, particularly at a time of national debate about college rape.

"The perfect beer for removing 'no' from your vocabulary for the night," the copy read in full.

The response on social media ranged from crude jokes to criticism that the slogan is part of a culture that tacitly condones sexual assault.

The slogan is part of the brewer's two-year-old "Up for Whatever" campaign that includes a wide array of marketing, such as a Super Bowl commercial that showed a Bud Light drinker going through a live-action Pac Man game.

The company says there are waves of the bottle-message campaign included more than 140 different messages — with new ones out every few months — intended to "encourage brand engagement." They said this particular one missed the mark, and the company regrets it.

"We would never condone disrespectful or irresponsible behavior," Alexander Lambrecht, vice president, Bud Light said in a statement. "As a result, we have immediately ceased production of this message on all bottles."

Marketers can sometimes lose perspective when they walk the line between being edgy to get attention and being offensive, said marketing expert Allen Adamson, managing director of branding firm Landor Associates.

"All marketers want to get people's attention, not alienate them," Adamson said. "The challenge is to understand who you're talking to, but not lose sight of the bigger picture and be potentially polarizing and offensive."

Some other messages on bottles include: "The perfect beer for dropping everything and going to Paris, even if it's the one in Texas;" and "The perfect beer for being that guy people know when they say they 'know a guy.'"


-- (c) Associated Press 2015-04-30

[ThaidDown]

It would be more appropriate if they removed the word 'beer' from all bottles and ad copy.

[tx22cb]

Beer drinkers who read the small print on the bottle label must be pretty bored or must be drinking alone.

[EnglishJohn]

Whatever you do in this world, there is a bunch of people with nothing better than to do than complain about it.

If it said "The perfect beer for removing 'No' from HER vocabulary" then they might have a point.

But in this world of idiots on social media, right and wrong don't apply. Other idiots think the most supporting comments makes it right and the only way out for companies like this is to apologise and hope it goes away.

[razer]

Well now ... just look at all the international publicity they got free ... Budweiser folks are cool ... oops sorry for that ... but still cool.

[dutchisaan]

Beer drinkers who read the small print on the bottle label must be pretty bored or must be drinking alone.

Small print? Man, how thick are your glasses when you where them?

[malt25]

What can I say....... Just read my signature....... says it all !

[MZurf]

Whenever I see a Bud or Bud Light "NO" is actually the first word that springs to mind....