webfact Posted November 27, 2015 Share Posted November 27, 2015 SPONSORSHIPCarabao in sponsorship deal with Chelsea FCKwanchai RungfapaisarnThe NationBANGKOK: -- Carabao Group yesterday signed a three-year, 30-million-pound (Bt1.6 billion) deal to be an official principal partner of London-based Chelsea Football Club in the Barclays Premier League.The sponsorship deal will allow the Thailand-based energy-drink manufacturer to explore sales opportunities in London and other potential markets around the world.Sathien Setthasit, chairman and chief executive of Carabao Group, said the company was looking to set up a manufacturing facility for its Carabao energy drink in Europe, possibly in Belgium, when its sales volume reached around 200 million cans per annum. He said the company would officially launch its energy drink in Britain next April. At that time, the company expects to distribute Carabao energy drinks to 10,000 major retail outlets in that country in the first year.The sales and marketing activities for Carabao energy drink in the United States and Europe are handled by its exclusive distributor, Intercarabao Ltd, an independent company formed by individual investors from Thailand, Malaysia, Singapore and Britain who have businesses in England."We want Carabao to have a 10-per-cent share of the world's energy-drink market within three years, worth about US$50 billion [bt1.79 trillion] in total, of which 22 per cent is in the US, 11 per cent in Europe, and about 20 per cent in Asia and China. At that time, our worldwide sales will reach $6 billion. We will then be the fourth-largest player in the world's energy-drink market, behind Red Bull, Monster and Rock Star," Sathien said.He said Carabao expected to grow its energy-drink sales by 5-6 per cent to nearly Bt8 billion this year, of which 30 per cent will be from export.Christian Purslow, Chelsea FC managing director, said the club was delighted to form a new partnership with Carabao, the first time the club has welcomed a new partner as its training-wear sponsor. He said Chelsea FC had 500 million followers throughout the world, half of them in Asia, including Southeast Asia and China. In Thailand, the club has about 6 million fans. Its goal is to increase the number of worldwide followers to 1 billion.Peter Gutierrez, chief executive officer of Intercarabao, said the global energy-drink market had grown by 10 per cent annually over the past four to six years. This level of annual growth is expected to continue in the next four to five years."Thailand is only 3 per cent of the total population in the world. We have seen a very great potential [for] Carabao energy drink outside Thailand," he said."In Thailand, the energy drink is [targeted] exclusively at thrill-seeking young men, but in other potential markets around the world, such as the US and Europe, energy drinks can serve people if any age and gender."Gutierrez said the company would choose the right marketing platforms to reach consumers worldwide, and soccer was one of them. This sport reaches more than 3.5 billion fans around the world. Soccer is also the most broadcast sport on television. Source: http://www.nationmultimedia.com/business/Carabao-in-sponsorship-deal-with-Chelsea-FC-30273796.html -- The Nation 2015-11-27 Link to comment Share on other sites More sharing options...
CelticBhoy Posted November 27, 2015 Share Posted November 27, 2015 "In Thailand, the club has about 6 million fans." Bet it doesn't. The fickle Thai supporters follow the teams at the top of the EPL, not the bottom. Link to comment Share on other sites More sharing options...
Bluespunk Posted November 27, 2015 Share Posted November 27, 2015 (edited) "Christian Purslow, Chelsea FC managing director, said the club was delighted to form a new partnership with Carabao, the first time the club has welcomed a new partner as its training-wear sponsor." So not the first team, match day kit then? Hmm, how effective will that be then, not really that high profile. Edited November 27, 2015 by Bluespunk Link to comment Share on other sites More sharing options...
PREM-R Posted November 27, 2015 Share Posted November 27, 2015 "Christian Purslow, Chelsea FC managing director, said the club was delighted to form a new partnership with Carabao, the first time the club has welcomed a new partner as its training-wear sponsor." So not the first team, match day kit then? "So not the first team, match day kit then?" Not for just 10 million quid a year. Chelsea have a 5 year deal with Yokohama Rubber, at 40 million pounds per year, to sponsor their match shirts. Link to comment Share on other sites More sharing options...
LannaGuy Posted November 27, 2015 Share Posted November 27, 2015 How did he work out Thailand's 60 million population is 3% of the World? and Chelsea's 6m supporters? that's 10% of thailand support Chelsea? Is this the same guy who worked out Suthep's "millions" on the streets when it was more like 70,000? Link to comment Share on other sites More sharing options...
jacky54 Posted November 27, 2015 Share Posted November 27, 2015 (edited) "In Thailand, the club has about 6 million fans." Bet it doesn't. The fickle Thai supporters follow the teams at the top of the EPL, not the bottom. How come Leicester don't have many fans here then? and it's even Thai owned. it's Chelsea, Liverpool then Man U here, then Buri Ram Edited November 27, 2015 by jacky54 Link to comment Share on other sites More sharing options...
Jip99 Posted November 27, 2015 Share Posted November 27, 2015 (edited) "In Thailand, the club has about 6 million fans." Bet it doesn't. The fickle Thai supporters follow the teams at the top of the EPL, not the bottom. How come Leicester don't have many fans here then? and it's even Thai owned. it's Chelsea, Liverpool then Man U here, then Buri Ram Olay for the Buriram ! I think Carabao have probably got that market sorted. Edited November 27, 2015 by Jip99 Link to comment Share on other sites More sharing options...
condobrit001 Posted November 27, 2015 Share Posted November 27, 2015 I hope the new sponsors will be ok with Chelsea playing in the Championship next season! Link to comment Share on other sites More sharing options...
Prbkk Posted November 27, 2015 Share Posted November 27, 2015 To paraphrase Churchill, I'd sooner drink poison Link to comment Share on other sites More sharing options...
Thai at Heart Posted November 27, 2015 Share Posted November 27, 2015 I think they might find it hard to get the name. Carabao to catch on outside Thailand. Link to comment Share on other sites More sharing options...
Wilsonandson Posted November 27, 2015 Share Posted November 27, 2015 Is Caraboa owned by the rock band of the same name? Link to comment Share on other sites More sharing options...
jacky54 Posted November 27, 2015 Share Posted November 27, 2015 I think they might find it hard to get the name. Carabao to catch on outside Thailand. You do know it's not a Thai name? You have a point though, the change to Red Bull was obviously a good move Link to comment Share on other sites More sharing options...
Thai at Heart Posted November 27, 2015 Share Posted November 27, 2015 I think they might find it hard to get the name. Carabao to catch on outside Thailand. You do know it's not a Thai name? You have a point though, the change to Red Bull was obviously a good move It's the surname of a singer. Not sure which language it is, but it doesn't mean a thing outside Thailand. Difficult branding job Link to comment Share on other sites More sharing options...
Wilsonandson Posted November 27, 2015 Share Posted November 27, 2015 Is Caraboa owned by the rock band of the same name? Curious me found a link https://en.m.wikipedia.org/wiki/Carabao_Daeng Aed Caraboa owns the drinks company and is in the band Caraboa. Link to comment Share on other sites More sharing options...
jacky54 Posted November 27, 2015 Share Posted November 27, 2015 (edited) I think they might find it hard to get the name. Carabao to catch on outside Thailand. You do know it's not a Thai name? You have a point though, the change to Red Bull was obviously a good move It's the surname of a singer. Not sure which language it is, but it doesn't mean a thing outside Thailand. Difficult branding job Not the surname of the singer it's Tagalog for buffalo. Aed (Yuenyong Opakul) studied in the Philippines Edited November 27, 2015 by jacky54 Link to comment Share on other sites More sharing options...
Wilsonandson Posted November 27, 2015 Share Posted November 27, 2015 I think they might find it hard to get the name. Carabao to catch on outside Thailand. You do know it's not a Thai name? You have a point though, the change to Red Bull was obviously a good move It's the surname of a singer. Not sure which language it is, but it doesn't mean a thing outside Thailand. Difficult branding job Not the surname of the singer it's pinnoy for buffalo. Ad studied in the Philippines I thought Pinnoy was a porn niche name, like cuckold. Sheesh you live and learn. Link to comment Share on other sites More sharing options...
Thai at Heart Posted November 27, 2015 Share Posted November 27, 2015 I think they might find it hard to get the name. Carabao to catch on outside Thailand. You do know it's not a Thai name? You have a point though, the change to Red Bull was obviously a good move It's the surname of a singer. Not sure which language it is, but it doesn't mean a thing outside Thailand. Difficult branding job Not the surname of the singer it's Tagalog for buffalo. Aed (Yuenyong Opakul) studied in the Philippines How ironic. Beer Chaaaannng Beer Thaiiiiii, sung by a bloke named after a Philippino buffalo Link to comment Share on other sites More sharing options...
ratcatcher Posted November 27, 2015 Share Posted November 27, 2015 You do know it's not a Thai name? You have a point though, the change to Red Bull was obviously a good move It's the surname of a singer. Not sure which language it is, but it doesn't mean a thing outside Thailand. Difficult branding job Not the surname of the singer it's Tagalog for buffalo. Aed (Yuenyong Opakul) studied in the Philippines How ironic. Beer Chaaaannng Beer Thaiiiiii, sung by a bloke named after a Philippino buffalo How ironic that you don't understand that carabao is the Tagalog (kalabaw) word for the domestic Asian water buffalo (Bubalus bubalis). Aed Carabao (real name as jacky54 stated) Yuenyong Opakul, formed the band 34 years ago with his friend Khiao while studying in the Philippines. They are now Thailand's most famous band well known in the west and Asian countries. But I get that you were joking eh? Link to comment Share on other sites More sharing options...
Thai at Heart Posted November 27, 2015 Share Posted November 27, 2015 You do know it's not a Thai name? You have a point though, the change to Red Bull was obviously a good move It's the surname of a singer. Not sure which language it is, but it doesn't mean a thing outside Thailand. Difficult branding job Not the surname of the singer it's Tagalog for buffalo. Aed (Yuenyong Opakul) studied in the Philippines How ironic. Beer Chaaaannng Beer Thaiiiiii, sung by a bloke named after a Philippino buffalo How ironic that you don't understand that carabao is the Tagalog (kalabaw) word for the domestic Asian water buffalo (Bubalus bubalis). Aed Carabao (real name as jacky54 stated) Yuenyong Opakul, formed the band 34 years ago with his friend Khiao while studying in the Philippines. They are now Thailand's most famous band well known in the west and Asian countries. But I get that you were joking eh? I know who carabao is. Most famous? Matter of opinion. No I didn't know carabao was a Philippino word. However, considering he is famous for his nationalistic Thai songs... Link to comment Share on other sites More sharing options...
KhaoNiaw Posted November 27, 2015 Share Posted November 27, 2015 Is Caraboa owned by the rock band of the same name? Curious me found a link https://en.m.wikipedia.org/wiki/Carabao_Daeng Aed Caraboa owns the drinks company and is in the band Caraboa. He sold his share of the company a few years ago. Link to comment Share on other sites More sharing options...
Wilsonandson Posted November 27, 2015 Share Posted November 27, 2015 You do know it's not a Thai name? You have a point though, the change to Red Bull was obviously a good move It's the surname of a singer. Not sure which language it is, but it doesn't mean a thing outside Thailand. Difficult branding job Not the surname of the singer it's Tagalog for buffalo. Aed (Yuenyong Opakul) studied in the Philippines How ironic. Beer Chaaaannng Beer Thaiiiiii, sung by a bloke named after a Philippino buffalo How ironic that you don't understand that carabao is the Tagalog (kalabaw) word for the domestic Asian water buffalo (Bubalus bubalis). Aed Carabao (real name as jacky54 stated) Yuenyong Opakul, formed the band 34 years ago with his friend Khiao while studying in the Philippines. They are now Thailand's most famous band well known in the west and Asian countries. But I get that you were joking eh? I know who carabao is. Most famous? Matter of opinion. No I didn't know carabao was a Philippino word. However, considering he is famous for his nationalistic Thai songs... Well, get u Thai @heart. I like his songs, as do the majority of Thai people. As for Chelsea, not my cup of tea, prefer Liverpool. Whos playing at the weekend? Time to check out the fixtures whilst listening to Carabao's greatest hits. Link to comment Share on other sites More sharing options...
daiwill60 Posted November 27, 2015 Share Posted November 27, 2015 Is Caraboa owned by the rock band of the same name? Curious me found a link https://en.m.wikipedia.org/wiki/Carabao_Daeng Aed Caraboa owns the drinks company and is in the band Caraboa. Wick'eed it and still cannot spell Carabao properly !!!! 3 times Link to comment Share on other sites More sharing options...
Ghostnigel Posted November 28, 2015 Share Posted November 28, 2015 (edited) "In Thailand, the club has about 6 million fans." Bet it doesn't. The fickle Thai supporters follow the teams at the top of the EPL, not the bottom. Bullhooks! Chelsea will be there or thereabouts come Feb, March time....its just a blip, laugh while you can boys, coz they'll be back! Anyway, what do you know about footie? you jocks ain't doing anything next summer....can you put my bins out for me, while the rest of Britain are at the Euros in France? Have a good day, lol Edited November 28, 2015 by Ghostnigel Link to comment Share on other sites More sharing options...
Ghostnigel Posted November 28, 2015 Share Posted November 28, 2015 "Christian Purslow, Chelsea FC managing director, said the club was delighted to form a new partnership with Carabao, the first time the club has welcomed a new partner as its training-wear sponsor." So not the first team, match day kit then? Hmm, how effective will that be then, not really that high profile. ...and its only 30 Million quid....that amount won't get anything on the match-day shirts...its peanuts to the MIGHTY BLUES....maybe pay for Roman's drycleaning. Link to comment Share on other sites More sharing options...
Ghostnigel Posted November 28, 2015 Share Posted November 28, 2015 "In Thailand, the club has about 6 million fans." Bet it doesn't. The fickle Thai supporters follow the teams at the top of the EPL, not the bottom. How come Leicester don't have many fans here then? and it's even Thai owned. it's Chelsea, Liverpool then Man U here, then Buri Ram ....then Southampton!!! they are very, very popular here, i ask in ALL the sports outlets, and they never have any Saints shirts....always sold out!!.....5555555 Link to comment Share on other sites More sharing options...
.png.3b3332cc2256ad0edbc2fe9404feeef0.png)
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now