Can new car dealers sell a new car for less than the listed price

As everywhere the MSRP is not the price the dealers pay. The tax structure is what is different in Thailand. Between built in Thailand and not.

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Yes you can buy a new car for less than the MSRP in Buriram Thailand. "Miss Pim" is but one saleswoman who understands and speaks English at the original Buriram Toyota Auto | Toyota Truck Dealership located next to the Robinson Lifestyle mall in Buriram. I have bought two Toyota vehicles in my name and I paid for one Toyota truck in my wife's name at that dealership Each vehicle included a host of "fee" items and the price on the sales receipt was less than the sticker price. Buriram has three different families who operate different Toyota dealerships in different parts of Buriram. Ford and Chevrolet also offered to sell a new truck at less than the sticker price in Buriram.

Funny you should mention Miss Pim. I bought the car from her, very nice young lady. I think I got a good deal also