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Thai PBS hopes for prime-time ratings gain with BBC documentary ‘Planet Earth 2’


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Thai PBS hopes for prime-time ratings gain with BBC documentary ‘Planet Earth 2’

By WATCHIRANONT THONGTEP
THE NATION

 

THAI PUBLIC Broadcasting Service will telecast the top-rated British Broadcasting Corporation (BBC) documentary “Planet Earth 2” in prime-time slots next quarter, to help attract more viewers, particularly young people.

 

Meanwhile, the public broadcaster is partnering with a social-movement organisation to develop new prime-time programmes for both offline and online engagement with target audiences. 

 

Thai PBS director-general Krissada Raungarreerat said that because of intense competition from commercial television, the public broadcaster aimed to differentiate itself by offering premium content such as world-class documentaries and series.

 

Full story: http://www.nationmultimedia.com/news/business/corporate/30305127

 

 

 
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-- © Copyright The Nation 2017-01-28
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Thai PBS director-general Krissada Raungarreerat said that because of intense competition from commercial television, the public broadcaster aimed to differentiate itself by offering premium content such as world-class documentaries and series.

That's almost too sensible to be a Thai idea.

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