Expanding ReadyPlanet acquires majority stake in e-Travel Marketing

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Expanding ReadyPlanet acquires majority stake in e-Travel Marketing

By JIRAPAN BOONNOON
THE NATION

 

READYPLANET, a digital-marketing specialist, has acquired a 52-per-cent stake in e-Travel Marketing in order to expand into the tourism and hotel businesses.

 

ReadyPlanet expects revenue of Bt560 million this year, up by about 40 per cent from 2016.

 

Songyot Kanthamanon, chief executive of ReadyPlanet, said the firm hoped the acquisition would enable it to expand its digital marketing solutions and online channel management into the tourism and hotel industries. It expects to acquire 100 per cent of e-Travel Marketing within the next couple of years.

 

Full story: http://www.nationmultimedia.com/news/business/corporate/30307189

 

 

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