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Samitivej aims for Asean hospital lead

By THE NATION

 

Dr Nithiwat Gijsriurai, hospital director of Samitivej Sukhumvit Hospital.

 

AMITIVEJ Sukhumvit Hospital aims to build on its reputation to become the leading hospital and referral destination for patients in Asean and the broader region.

 

The goal is in line with the 2017 strategy set by the hospital’s parent company BDMS, hospital director Dr Nithiwat Gijsriurai said.

 

Nithiwat, who has held the post since January last year, said Samitivej Sukhumvit last week was named in the top 10 of hospitals worldwide for medical tourism by the Medical Travel Quality Alliance.

 

“We were recognised for our level of care, quality of services and the doctors’ focus on these standards of hospital care and services,” he said.

 

Nithiwat said the hospital did not have any plans for expansion abroad, saying its focus was on services in Thailand. It is constructing an additional building next to the existing complex in Bangkok. The new addition will cater mainly to foreigners, especially Japanese.

 

“The business plan will help us achieve the vision to develop centres of excellence in four specialties: colorectal diseases, preterm labour prevention, minimally invasive surgery and trauma response,” he said.

 

Nithiwat said that in leading Samitivej forward, he would continue to promote the engagement of all personnel with the organisation, so that “care and empathy will be in their DNA”.

 

“With this DNA, I am confident that they will provide the best quality of care and to ensure the safety and satisfaction of all our patients, whether Thais or foreigners,” he said,

 

“Patients’ loyalty is important, so we are creating a Proactive Digital Utilisation Management System to keep up with the digital world and maximise patients’ satisfaction. Once we win our patients’ hearts, we will also achieve our vision of being the healthcare provider of choice, and this will eventually lead to Samitivej being the top destination for referrals.”

 

Samitivej Sukhumvit recently announced its continued collaboration with Sano Hospital of Japan on the “Blue Ribbon! Beating Colon Cancer” campaign, now in its third year.

 

Colon cancer is one of the most common forms of cancer and is a leading cause of death, especially in developed countries. However, many developing countries are beginning to see a sharp increase in new patients with this form of cancer.

 

In Thailand, the incidence of colon cancer is rising, with about 11,000 new cases diagnosed every year leading to almost 7,000 deaths.

 

The rise in deaths is due partly to people’s lack of knowledge of prevention and treatment methods. March is recognised worldwide as Colon Cancer Awareness Month, with the campaign symbol of the blue ribbon featuring prominently in Samitivej Sukhumvit’s efforts to draw attention to the disease.

 

The hospital says the goal is to help people understand that colon cancer “is preventable, treatable and beatable”, with a simple colonoscopy screening test.

 

 Samitivej Sukhumvit has long been prominent in the care of patients with gastrointestinal diseases. In 2014, it joined with Sano Hospital, known for its gastrointestinal tract care and the classification of epithelial tissue through the use of an endoscopy procedure. 

 

The collaboration between the two hospitals has brought about an exchange of medical knowledge, innovation and improved techniques for the treatment of patients with gastrointestinal diseases.

 

Samitivej Sukhumvit said this progress has resulted in improved quality of life for patients. The detection rate for adenomas – non-cancerous tumours - at Samitivej Hospital is now 36.4 per cent versus 25 per cent for the average in the hospital sector.

 

Source: http://www.nationmultimedia.com/news/business/corporate/30309460

 

 

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