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Union Mall marks 10th year with Bt500m renovation plan

By THE NATION

 

Union Mall shopping complex

 

UNION MALL is celebrating its 10th anniversary by spending Bt500 million to renovate the shopping centre, striving for a more modern image with additional retailers that cater to urban-lifestyle demands.

 

The shopping centre at Lat Phrao Intersection is expected to serve 60,000 customers daily thanks to the extension of the BTS Green Line. 

 

Jirapat Sirijit, managing director of Siam Chatuchak Co, which manages Union Mall, said the company had allocated Bt500 million to elevate shoppers’ experience by bringing in new and unique retailers – ending up with 1,500 shops – to serve modern-lifestyle customers. 

 

“We aim to make Union Mall a shopping destination that offers [a complete range of] high-quality fashion and lifestyle products with unbeatable prices all under one roof,” she said. 

 

Union Mall Shopping Centre is located in a prime area of Bangkok with high accessibility to the mass transportation system. Customers can travel by MRT an get off at Phahon Yothin Station, or will be able to use the BTS Green Line, which is now under the construction. “After it is finished, our shopping centre is expected to serve more than 60,000 customers per day,” Jirapat said. 

 

The new look of Union Mall will be more modern, after renovation of both interior and exterior. 

 

“Further, we are adjusting the shopping-area zones with additional retailers to make the shopping atmosphere more enjoyable and so customers can find their items more easily and with more convenience. 

 

“Moreover, Union Mall Shopping Centre has also transformed more than 10,000 square metres on the sixth floor into a convention hall for activities such as concerts and events with modern facilities and professional services. We are also adding more parking space, to accommodate up to 6,000 cars per day to serve our customers. 

 

“Nowadays, Union Mall’s target customers are both male and female, varying from high-school students to working-age people who indulge in fashion and shopping. Union Mall is also a cool place for friends to meet and hang out, where they can enjoy shopping for famous domestic and international brand names. We also provide several services all under one roof such as restaurants, beauty salons, banks and educational institutions.

 

“We have started planning our renovation in 2015 with intensive market surveys and studies. The findings from marketing research have been strategically utilised to develop a business plan, decorating concept, operations, organisational structure, and tenant and customer relations programmes, in order to strengthen our business professionally. 

 

“The company is also organising many activities on the occasion of our 10th-anniversary celebrations from March 31 to April 2,” Jirapat said. 

 

For its marketing strategy, the company says it will be more proactive, particularly in terms of communicating the new image of Union Mall to target customers both through traditional mass media and online. A series of marketing activities and promotions will be launched. 

 

Jirapat said that to build brand engagement and loyalty, the company had a membership reward programme that offers privileges to customers such as a lounge with various facilities such as shopping carts, Wi-Fi, food and beverages, a fitting room, a beauty salon, mobile chargers, and co-working space. 

 

“Union Mall is trusted by our tenants, both domestic and international brands, from all ranges of business such as fashion, food, health and beauty, banks, and educational institutes. The company has a retailer support programme to help develop lessees’ business proficiency. 

 

“We also provide opportunities for young people who aim to start a new business, since we are working with customer-oriented attitudes and are committed to their success, as their achievement is our pride,” Jirapat added. 

 

Source: http://www.nationmultimedia.com/news/business/corporate/30310959

 

 

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