Expo will let retailers harness power of technology

By The Nation 

 

 

BANGKOK: -- The organisers of RetailEX Asean, coming in September to the Impact Exhibition and Convention Centre in north Bangkok, are expecting 7,500 people to browse among the 200-plus exhibitors. The numbers represent a 30-per-cent increase over last year’s turnout for Asia’s largest such retail event.
 

The exhibition and conference for retailers to be held from September 14-16 will encompass ShopFIT, ShopTECH and the new InternetRetailing Expo Asean, devoted to e-commerce transactions.

 

The conference will cover brick-and-mortar retail, digital-empowered retail sales and marketing, payment and security, and customer experience.

 

Experts such as Big C and BJC president Aswin Techajareonvikul, Mall Group chief executive Franz Kraat, Anusha Babbar of Unilever and Alessandro Piscini of Lazada Thailand will give keynote speeches. 

 

There will be panel discussions, “fireside chats” and in-depth case studies covering topics such as the online and offline ecosystem, cross-border e-commerce, Big Data analytics, content and digital marketing, cloud technologies and logistics.

 

“Every major retailer is thinking about their digital strategy today,” says Julia Kwan, one of the event’s organisers. “InternetRetailing Expo is the conference they must attend to future-proof their business. Retailers will learn about the online and offline trends that are shaping retail as we know it, and the strategies they need to adopt to exploit them to their advantage.”

 

ShopFIT is a store equipment and solutions expo showcasing shop fittings, store design, architecture, lighting and refrigeration technology, as well as in-store marketing, visual merchandising and display. ShopTECH will showcase solutions on checkout systems, merchandise management, payment systems, article surveillance technologies, communications, information and security technologies.

 

“Shoppers are increasingly digital-savvy and sophisticated,” notes Ton Chirathivat of Central Group. Serving them effectively will require retailers to adopt innovative, omnichannel strategies. 

 

“Shifting marketing spend from traditional media to digital media is important, but also strategies that need to restructured towards customer-centric and data-driven in areas like analytics, digital content, ad-ops, channel optimisation and platform-based.”

 

Registration and more information are available at visit: www.retailexasean.comand www.internetretailingexpo-asean.com.

 

Source: http://www.nationmultimedia.com/detail/breakingnews/30320640

 

-- © Copyright The Nation 2017-07-13

yet I can't get my mail delivered to my house in Hua Hin.

 

 

Thailand to host ASEAN's biggest event for retail business

 

 

BANGKOK, 18 August 2017 (NNT) - The Thai Retailers Association will organize the RetailEx ASEAN 2017--ASEAN's biggest retail business convention and trade exhibition. Highlights of the event will include the presentation of retail store concepts in the future. 

The RetailEx ASEAN 2017, which will continue for a third consecutive year, is a collaboration between the Thai Retailers Association and Impact Exhibition Management Co., Ltd. The event will showcase outstanding designs of retail stores, technology for the retail business and e-commerce. There will also be free training on e-commere from digital experts at the ASEAN level, business management and growth of organizations. 

The event is scheduled for 14-16 September 2017 at the Impact Exhibition and Convention Center. 

As for the overall retail business for the past 2-3 years, the association said it grew by an approximate 3% a year. The retail business expanded by 2.8% in the first quarter this year. The association said it is confident that the governmemt's investment in infrastructure will contribute to a 5% economic growth in the next 3-5 years.

 

-- nnt 2017-08-18