Yes , pick up trucks are popular and useful . I would not own one as i prefer to pay for any object i can not fit in my car to be delivered . Why ? Because pick up trucks are not as stable as a car and also because of the size of the truck more pedestrians are killed or injured due to the high front . They have a useless turning circle which is not good in the city and use far more fuel .
I would slap a 80 km per hour speed limit on pick up trucks .