Hellaby wont be selling individual steaks for export in plain packaging, if they were it would be in Hellaby packaging, they have their logo printed on their vac packed products.
Obviously purchased in full cuts and then cut and packed individually locally..... who is doing this and printing the plain label ?
Maybe there is an ulterior reason why this local purchased import steak did not taste the same as the same brand steak in NZ !!
dont get me wrong though, cheap import meat is great for stews and I love me a stew !!