LOL I wrote 'dreadful hotel ribbon development' in which case, presuming you know about civic design the phrase does not reference individual hotels but their quantity and location. Ribbon development is considered terrible because it is well....dreadful. Coastal Hotel ribbon development was a feature of resorts in Spain and Italy in the 60s and 70s. Now illegal, the old ones have been replaced allowing equable access to the beach, tailored uses of resources and generally environmental beneficial.
Thus the dreadful ribbon development of tourist hotels make Hua Hin a pretty awful place these days.