If you haven't seen it yet, you will, so you may as well get it over with.
It's very understandable that it's gone so viral.
It's a catchy tune, the singer clearly has very authentic deep emotion coming from his difficult life experiences, and it certainly has a message.
But what is that message exactly?
Remember when songs celebrating the exploited poor came from the left, were pro union, and didn't attack other segments of poor Americans?
This one is clearly different.
Rich men north of Richmond? (Virginia.)
Huh? Civil war redux or what?
Shades of Q pizzagate conspiracy theories / Jeffrey Epstein with it's reference of minors on an inland.
Attacking obese people on welfare?!? That's probably the weirdest thing here. The singer comes from Apalachia. That's a region with a huge percentage of people on assistance, yes sometimes with bogus disability claims but also because the region is so economically devasted. Imagine Woody Guthrie pulling something like that.
I think this song is going to make a difference, but descriptions of it as "unifying" are clearly overblown.
If you want to get what I'm talking about listen to it numerous times. You need to do that to start to get the questionable subtext of this. Likely your first impression (as was mine) will be to be moved by it.