Get today's headlines by email
The launch was led by M.L. Peektong Thongyai, Chief Executive Officer, alongside Suchart Ramas, President, and Pimarn Poolsri, Senior Executive Vice President for the oil retail business. OR said the “Self Serve” model is designed around an “Easy & Smart” concept, aligning with evolving consumer behaviour that prioritises speed, efficiency and digital integration. Customers can access the service through the Blueplus+ app, which supports digital payments via credit and debit cards and automatically applies loyalty points based on net spending after discounts.
According to OR, the service is built on three core features: cost efficiency through a flat 0.40 baht per litre discount on all fuel types without a minimum purchase requirement; operational efficiency through a streamlined app-based process; and a seamless digital experience with secure payment integration. The discount also applies to alternative fuels such as E20, reflecting OR’s broader strategy to support accessible and modern energy solutions.
The company said the introduction of self-service pumps would help optimise space management within fuel stations and improve throughput during high-demand periods. It also positions OR as a leader in adopting digital technologies in Thailand’s energy retail sector, responding to a growing demand for self-service and contactless transactions.
OR has already begun rolling out the Self Serve service and plans to expand it to more than 50 stations by May 2026. Customers can check participating locations via the Blueplus+ app or the PTT Station Facebook page, while further information is available through the contact centre on 1365 or 02-239-9997, operating 24 hours a day.
Picture courtesy of PTT
Join the discussion?
Already a member?
Adapted by ASEAN Now InsideThailand 23 Apr 2026
- 98 comments
- 349 views
-
Georgealbert