Thailand is accelerating efforts to become a top 10 global food exporter, leveraging its agricultural richness, manufacturing strength, and innovation in food technology. As part of this ambition, THAIFEX – ANUGA ASIA 2026 will be held from May 26-30 at Impact, Muang Thong Thani. The event is expected to generate over 130 billion baht in trade value, attracting 90,000 visitors from 130 countries.
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Currently the world's 15th-largest food exporter, Thailand plans to shift from commodity exports to higher-value products and innovations that align with evolving consumer preferences. The upcoming event, organized by the Department of International Trade Promotion, the Thai Chamber of Commerce, and Koelnmesse, will showcase this strategic shift.
The exhibition, covering 140,000 square meters with over 3,600 companies, is the largest edition to date. It emphasizes sustainability and innovation, featuring nine major sectors and emerging areas like plant-based products and AI-driven production.
Sunanta Kangvalkulkij of DITP highlighted the changing landscape where food safety, traceability, and ESG compliance are now essential in global trade. The event will delve into these priorities through platforms like "Future Food Experience+," exploring industry trends with experts.
The exhibition will also feature “Taste the Future,” with chefs creating menus from innovative ingredients. Additionally, “New-to-Market Street” will introduce over 200 new products, while “THAILAND: The Land of Tropical Fruits” will present both fresh and processed Thai fruits.
Thailand's focus on value-added exports is supported by showcasing premium agricultural products, targeting modern consumers. Dr. Kitsana Vachekrilas from the Thai Chamber of Commerce emphasized the goal to elevate Thailand as a leading food exporter aligned with the "Thai Kitchen to the World" policy.
The growing international presence at THAIFEX highlights changes in global sourcing patterns, with new participating countries and expanded national pavilions. Thailand is positioning itself as a hub for food innovation amid global challenges in the industry.
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Adapted by ASEAN Now · Thai PBS · 26 May 2026