Thailand’s Alcoholic Beverage Control Committee announced revised hours for alcohol sales beginning in 2026, as detailed in the Royal Gazette. Starting the day after publication, alcohol can be sold from 11am to midnight, with specific exceptions for airports, entertainment venues, hotels, and designated event areas. These changes aim to modernize Thailand's alcohol control policies while promoting tourism and retail activity.
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The revision comes after a prior 180-day trial that lifted long-standing afternoon bans, reflecting efforts to adapt regulations to current conditions. Authorities introduced these changes to encourage economic growth, although concerns persist over potential implications like increased drink-driving and youth access to alcohol. The government has balanced this flexibility by imposing stricter rules in sensitive areas, such as transport hubs and government properties.
Expert reactions are mixed. Some welcome the increased economic opportunities, while others worry about the possible public health impact. Special measures are required from sellers during exempted hours to ensure public order and safeguard minors from alcohol access.
Moving forward, authorities will monitor the impact of these regulatory changes, adjusting approaches as necessary to address any emerging issues. Additional guidance or amendments may be published to refine the balance between economic benefits and public health concerns.
Adapted by ASEAN Now · The Nation · 29 May 2026
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