Thailand has welcomed approximately six million foreign tourists since January, generating nearly 300 billion baht in revenue, according to the government. From January 1 to February 22, 5.94 million international visitors entered the country, with Chinese, Malaysian, and Russian tourists topping the list. This surge marks a successful tourism period, bringing in 293 billion baht.
Get today's headlines by email 
In this time frame, China led the wave with 969,505 tourists, followed by Malaysia, Russia, India, and South Korea as major contributors. Despite witnessing a slight 0.34% decrease in arrivals during the week of February 16-22, Malaysia and Russia reported significant weekly increases of 33.02% and 7.57%, respectively, attributed to school holidays, particularly in Malaysia.
However, not all markets experienced growth. Visitor numbers from South Korea, India, and China saw declines of 18.19%, 10.78%, and 0.68%, respectively. This drop in Chinese arrivals coincides with the end of an extended holiday period, yet over 200,000 Chinese tourists visited Thailand during the week.
Looking forward, the government expects foreign arrivals to stabilize between February 23 and March 1. Factors such as China's shifting market preferences towards South Korea and ASEAN destinations, alongside initiatives like the Trusted Thailand safety campaign and the waiver of the TM6 immigration card, are anticipated to support the tourism industry.
The government is also supporting airlines to increase flight frequency, enhancing travel convenience and access to the country. These efforts aim to maintain the steady influx of visitors and boost Thailand's tourism revenue further, reported Bangkok Post.
Key Takeaways
Nearly 6 million tourists have visited Thailand, generating 293 billion baht.
Significant increases were noted from Malaysia and Russia, despite some declines.
Efforts to maintain tourist numbers include safety campaigns and eased travel processes.
Join the discussion? 
Already a member? 
Adapted by ASEAN Now · Bangkok Post · 26 Feb 2026
-
5
Recommended Comments
Create an account or sign in to comment