If the stadiums were only full of foreigners, who exactly was filling the other 99.7% of the seats for 104 matches? 🤔 The evidence says the US public embraced the tournament in a way many critics insisted wouldn’t happen. Reality beat the prediction. https://www.theguardian.com/football/2026/jul/11/america-world-cup-love-football America falls in love with World Cup The world’s TV screens and social media feeds were filled with footage of American stadiums packed with rapturous, record-setting crowds. Through the first 78 matches, according to Sports Business Journal, an average of 64,511 fans were attending each game – 10,000 more than the 2022 tournament. Stadiums have averaged a 99.7% occupancy rate and Fifa says it has sold 6.5 million tickets. Those in attendance haven’t just been from overseas, or Americans with familial ties to other nations, but American fans in love, or falling in love, with the game.
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