DMHT aims to raise Thai awareness about alcohol with DRINKiQ e-learning tool

[webfact]

DMHT aims to raise Thai awareness about alcohol with DRINKiQ e-learning tool

By The Nation

 

 

Diageo Moët Hennessy (Thailand), or DMHT for short – the leading importer and distributor of premium wines and spirits in the country – is launching a new consumer-facing e-learning platform to raise collective awareness about alcohol and provide people with comprehensive information that will help them make positive decisions about drinking responsibly.
 

The initiative is the first-of-its-kind within the alcohol industry and uses interactive learning to provide a solid foundation of alcohol knowledge, including the truth about common myths.

 

Shutchada Chandrangsu, CSR & communications manager at DMHT, said on Monday that the growth in the market coupled with the rising trends in innovations had led to a shift in consumer behaviour and affected the way people consume the media.

 

To keep up with this ever-changing scene, this engaging DRINKiQ e-learning tool will educate people about alcohol via an easy-to-use digital channel, she said.

 

She added that the initiative also reinforced DMHT’s commitment to responsibly operate its business in Thailand and was in line with a wider approach to meeting Diageo’s 2020 targets in reaching one million adults with training materials that will enable them to champion responsible drinking.

 

This user-friendly e-learning platform, with a total duration of 14 minutes, is divided into four modules: the effects of alcohol on the body (six minutes), factors involved in alcohol metabolism (three minutes), the standard drink (three minutes) and a set of short questions to test the learner (two minutes).

 

The resources are designed to fit with all age groups over 20 years, even those who have made the choice not to drink.

 

This e-learning initiative is an extension of the responsible drinking website DRINKiQ.com, which educates people about alcohol. 

 

Useful tools such as a drink calculator can help consumers make informed choices about their alcohol and calorie intake for a balanced lifestyle.

 

Source: http://www.nationmultimedia.com/detail/national/30363115

 

-- © Copyright The Nation 2019-01-29

[faraday]

And of course, estimate what the market might be, & how to get more young people to drink alcohol.

 

Responsible drinking, nope that's not been successful in the UK really, has it?

[YetAnother]

1 hour ago, webfact said:

to raise collective awareness about alcohol

what is needed is basic awareness of their own bodies and what to eat and not and why; huge hole in growing smarter adults

[Thaiwrath]

1 hour ago, webfact said:

DRINKiQ e-learning tool

will help them make positive decisions about drinking responsibly.
 

 

 

Whoever invents the DRIVEiQ e-learning tool, that helps them make positive decisions about driving responsibly, will become a legend overnight !

[LazySlipper]

 

11 minutes ago, Thaiwrath said:

Whoever invents the DRIVEiQ e-learning tool, that helps them make positive decisions about driving responsibly, will become a legend overnight !

LOL

They forgot the section on how to drink and drive safely...

 

[Krataiboy]

3 hours ago, LazySlipper said:

 

LOL

They forgot the section on how to drink and drive safely...

 

Clearly a desperate attempt by one of the drinks giants to counter the Thai government's latest laudable initiative to reduce huge economic and social costs of the nation's addiction to alcohol.

 

Today's online edition of the Samui Times has a scoop warning the junta intends to enforce "harsh measures" against the advertising and promotion of alcohol, in a move that "will affect thousands of businesses throughout the country".

 

The costs of too much boozing in the Kingdom are truly eyebrow-raising.

 

While the government reportedly receives 70 billion baht income per year from alcohol tax, it spends more than twice as much - 150 billion baht - in dealing with accidents, ill health and other drawbacks of drink. 

 

http://www.samuitimes.com/tough-new-crackdown-alcohol-promotions-thailand/

[from the home of CC]

Thailand would be a lot better off if it freed the weed as an alternative to this other drug..

[mok199]

WOW ''awareness and education'',the two most abused words in this country ( next to SHORT TIME and SEXY MAN)

[DM07]

I think, most Thais are VERY aware of alcohol....

[CGW]

7 hours ago, YetAnother said:

what is needed is basic awareness of their own bodies and what to eat and not and why; huge hole in growing smarter adults

Good point! they really don't have a clue do they ????

[Vacuum]

3 hours ago, Krataiboy said:

The costs of too much boozing in the Kingdom are truly eyebrow-raising.

As in all other countries. It's a deadly drug, but the only legal one (in most countries).

[kannot]

9 hours ago, webfact said:

will help them make positive decisions about drinking responsibly.
 

thats  a dirty  word  in Thailand

[GreasyFingers]

The wolf teaching the lambs.

[Krataiboy]

1 hour ago, Vacuum said:

As in all other countries. It's a deadly drug, but the only legal one (in most countries).

True, but is there anywhere else in the world which suffers such a devastating death and injuries toll from driving under the influence?

[Vacuum]

11 minutes ago, Krataiboy said:

True, but is there anywhere else in the world which suffers such a devastating death and injuries toll from driving under the influence?

Or driving 100% sober?

[quandow]

On 1/28/2019 at 2:07 PM, faraday said:

Responsible drinking, nope that's not been successful in the UK really, has it?

Nor anywhere else in the world. Are we so old we don't remember the mystique around drinking as youth? You forbid someone to do a thing, they will move heaven on earth to DO it!

[faraday]

7 hours ago, quandow said:

Nor anywhere else in the world. Are we so old we don't remember the mystique around drinking as youth? You forbid someone to do a thing, they will move heaven on earth to DO it!

Hmm yes, you are right....I can remember trying to get a beer of really any sort at 16. It was also ridiculously cheap. ☺️ Unlike the young 'uns today, I didn't taste any spirits until I was well into my 30's.

 

But I think the 'old' or, as I like to think, older cynic in me, sees their 'education' as a way to penetrate the market.

[JAG]

Introducing a new app seems a bit unnecessary to me. Every time I pass a bar table with a collection of young Thais, they are invariably recording how much booze is on the table with their smartphones...