Dunkin’ Donuts announced rebranding

By The Nation

 

Nobklao Trakoolpan, Managing Director of Golden Donuts (Thailand)

 

Dunkin’ Donuts has unveiled its new brand image in Thailand.
 

In a press release on Thursday, the company said it intends to underscore its major makeover to Dunkin’, getting ready to evolve into a quick-service coffee brand that sells donuts and other bakery menu items to keep customers satisfied. 

 

Recently, the donut giant launched its ‘Dunkin’ Summer Party’ campaign, introducing a wide selection of delectable menu items especially for this summer season.

 

Nobklao Trakoolpan, Managing Director of Golden Donuts (Thailand), said the company is updating its branding to Dunkin’ to convey its commitment to energising guests through great-tasting coffee and donuts, while embracing Dunkin’s heritage by retaining its familiar pink and orange colours and iconic font. 

 

With a strategic ‘Coffee & Donuts’ campaign backed by the craze of a coffee concept store, Dunkin’ will continue to keep a significant focus on its popular donuts, but has expanded its menu with other food and beverage product lines, for instance, coffee, sandwiches, and other bakery items.

 

The coffee-and-donut chain remains optimistic about gaining additional popularity from both regular diners and new customers in Thailand after obtaining widespread acceptance from various other markets around the world. 

 

Following the rebranding, Dunkin’ is poised to promote its continued ‘Menu Innovation’, a marketing strategy focused on unveiling new food and beverage innovation, where customers can enjoy a variety of favourite donuts and other mouthwatering menu items selected for special occasions.

 

“Aside from a successful rebranding and extension of our food and beverage product lines, we are preparing to announce greater expansion to satisfy customers’ various demands. Currently, Dunkin’ has more than 150 coffee concept stores across Thailand and is ready to introduce its new operations in shopping centres and in the form of a kiosk and a drive-through shop. We’ll continue to evolve our plans to meet the needs of our loyal customers across the country,” added Nobklao.

 

Source: http://www.nationmultimedia.com/detail/breakingnews/30367523

 

-- © Copyright The Nation 2019-04-11

And the young generation is getting fatter....

gonna be called,*GET YOUR DOUGHNUTS AT TESCO FOR HALF THE PRICE * lol

1 hour ago, webfact said:

customers can enjoy a variety of favourite donuts and other mouthwatering menu items

Doughnuts mouthwatering?

 

Don't think so...

Call it what you like; it's still overpriced crap !

The correct spelling is doughnut.

No such word as donut.

havent tasted a nice doughnut from there ever, dry and too sweet with crappy icing

Dunkin doughnuts is the dominoes pizza of doughnuts. Garbage.

 

I only buy from Krispy Kreme.

54 minutes ago, mercman24 said:

gonna be called,*GET YOUR DOUGHNUTS AT TESCO FOR HALF THE PRICE * lol

Big C near me makes it's own doughnuts and not too bad, price often down to 4 or 5  Baht.

 

Mainstream shop just outside the Big C doors around 22Baht per piece. 

 

Big difference. 

4 minutes ago, lust said:

Dunkin doughnuts is the dominoes pizza of doughnuts. Garbage.

 

I only buy from Krispy Kreme.

Sorry but I can't see what's so special about Krispy Kreme, nothing different / special about their taste.  

Just now, scorecard said:

Sorry but I can't see what's so special about Krispy Kreme, nothing different / special about their taste.  

Well then I have to ask if you even like doughnuts in general. Where’s your go-to doughnut shop?

Thought they might change name to "Donuts Dunkin" to be in accord with usages such as "Bar Beer"

If they carried maple bars I might be a patron. Seems no one makes them here. Am I wrong?

I'm surprised they're not trying to duplicate the success in the west. It's simple, offer a police special discount to BiB.

 

You can send my management consultancy fee to TVF, Thanks.

I'd Dunkin with a managing director

I have a feeling the MD doesn't eat her doughnuts ????

3 hours ago, lust said:

Well then I have to ask if you even like doughnuts in general. Where’s your go-to doughnut shop?

I sometimes buy doughnuts, pretty much always the in-house ones from Big C, fine for me.

I have never bought anything there.

But I know a very pretty Thai girl named Donut. But she definitely does not need a rebranding. 

I have never bought anything there.
But I know a very pretty Thai girl named Donut. But she definitely does not need a rebranding. 

Make way for the donut’s hole jokes,,

3 hours ago, Emdog said:

Thought they might change name to "Donuts Dunkin" to be in accord with usages such as "Bar Beer"

If they carried maple bars I might be a patron. Seems no one makes them here. Am I wrong?

You mean bars maple ??

4 hours ago, scorecard said:

Sorry but I can't see what's so special about Krispy Kreme, nothing different / special about their taste.  

Their donuts aren’t dry unlike the ones from Dunkin Donuts and Mr Donut... It helps to know what your competitors are doing and even try their products. Rebranding won’t change the fact that their donuts are crap.

Edited April 11, 20197 yr by Dek Somboon

1 hour ago, scorecard said:

I sometimes buy doughnuts, pretty much always the in-house ones from Big C, fine for me.

there is a local donut place everywhere that does it right. If you are going to clog your pipes with them, they should be the finest on offer. Choose wisely and DD aint it/

2 hours ago, overherebc said:

You mean bars maple ??

and bottle big

2 hours ago, KMartinHandyman said:

Make way for the donut’s hole jokes,,

 

Like 'how did the donut get the hole?

 

Answer ' someone poked something round and long through it'. 

 

 

7 hours ago, Father Fintan Stack said:

More Amercan fast food to poison our children.

 

A raw carrot or onion is far more nutritious and fun for the kids, with less chance of diabetes later in life. 

yes, a raw onion just sounds absolutely scrumptious lol

Off topic trolling posts and replies have been removed.  The topic is about: Dunkin’ Donuts has unveiled its new brand image in Thailand.

5 minutes ago, from the home of CC said:

yes, a raw onion just sounds absolutely scrumptious lol

Boiled is quite nice, my son buys bags of small size onions at the local market (perhaps 90% of the size of a golf ball), peels and boils them with a little salt, about 6 or 8 at a time and in a plastic box on the kitchen table with some carrots and slices of apple, probably just before the kids come home from school, all gone in a flash. 

8 hours ago, seajae said:

havent tasted a nice doughnut from there ever, dry and too sweet with crappy icing

What about a doughnut burger , available from

 

https://www.facebook.com/nevillesstore/

 

https://www.theherald.com.au/story/5064217/are-these-the-best-burgers-in-australia/#slide=3

 

 

 

Edited April 11, 20197 yr by kevvy

8 hours ago, Lucius verus said:

The correct spelling is doughnut.

No such word as donut.

For your further edification

https://writingexplained.org/doughnut-or-donut-difference

8 hours ago, Lucius verus said:

The correct spelling is doughnut.

No such word as donut.

But! There is ! It is a  Donut! Not to be mistaken for a  doughnut! 

I am still yet  to work out  the Dunkin  part! 

But have yet to actually ever buy any. If the  coffee is  really  coffee  I might be tempted...once.

 

Edited April 11, 20197 yr by Dumbastheycome

9 hours ago, lust said:

Well then I have to ask if you even like doughnuts in general. Where’s your go-to doughnut shop?

Do people have a "go to doughnut shop" ?

Unless they're obese Americans of course