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Thailand Aims for 80% of Pre-Pandemic Tourism Revenue in 2023


snoop1130

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BANGKOK (NNT) - At the 22nd World Travel and Tourism Council (WTTC) Global Summit in Riyadh, Saudi Arabia, the Tourism Authority of Thailand (TAT) presented the country’s plan to achieve 10 million international visitor arrivals by 2022.

 

As one of the panel speakers on "The Recovery of Travel in Asia and the Pacific," TAT governor Yuthasak Supasorn highlighted the strategies and measures the TAT was using to achieve these goals while predicting a return to 80% of the pre-pandemic tourism revenue.

 

Following COVID-19 lockdowns and restrictions, which generated significant demand for travel, Yuthasak stated that Thailand’s tourism has become more sustainable, inclusive, and environmentally friendly. He added that Thailand is now fully reopened to foreign tourism and is witnessing a rebound in international visitor arrivals.

 

According to Yuthasak, the ’Visit Thailand Year 2022-2023: Amazing New Chapters’ marketing campaign, in which visitors are invited to experience the kingdom’s wealth of existing and new tourism experiences, has been one of the most popular tourism campaigns among visitors.

 

TAT stated that the government’s Bio-Circular-Green or BCG Economy Model aligns with the kingdom’s efforts to promote a more responsible and sustainable tourism industry.

 

The agency affirmed that it would continue to encourage more collaboration between industry and non-industry players and embrace innovation to develop and promote sustainable tourism products and establish a tourism business ecosystem that benefits all parties.

 

Source: https://thainews.prd.go.th/en/news/detail/TCATG221202125638462

 

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1 hour ago, snoop1130 said:

visitors are invited to experience the kingdom’s wealth of existing and new tourism experiences, has been one of the most popular tourism campaigns among visitors.

What new tourism experiences are we campaigning on? Load of tosh....

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19 minutes ago, ThailandRyan said:

What new tourism experiences are we campaigning on? Load of tosh....

New tourism experiences includes closed shops and restaurants, mothballed hotels, degraded public transport, roads falling into disrepair, and grumpy locals even more desperate to hoover up whatever baht are going. What's not to like?

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So, for a nation that many Thai apologists on this forum who reassured us that tourism makes up very little of the total GDP, why does TAT spewed out daily numbers and forecasts what they need to get back to the 2019 level?? I thought LOS didn't need tourism to sustain success, but these articles on a weekly basis seemed to beg to differ. 

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