Canadian athletic apparel, accessories, and footwear brand lululemon athletica will open a store in CentralWorld in Bangkok this July. It will be the brand’s first store in Thailand.

 

The brand did not give an exact date in July for the store’s opening on CentralWorld’s first floor opposite H&M Home – joining the mall’s newly-opened American burger joint Shake Shack.

 

Lululemon is famous for the inception of the yoga pant. Yoga pants made from nylon and Lycra appeared on the market in 1998, sold by lululemon in its first store in Vancouver as “suitable attire for the yoga studio.”

 

The growing popularity of yoga over the years, as well as the rise of informality in everyday dress, made the product and brand well-known all over the world. Now, the company has 574 stores worldwide – and soon to be 575.

 

Now, the company sells not only rather expensive yoga pants but also shorts, sweaters, jackets, underwear, hair accessories, bags, yoga mats, water bottles, and personal care products.

 

In 2004, founder Chip Wilson said in an interview that he chose the name lululemon because it was “funny to watch Japanese people try and say it.” That was “the only reason behind the name,” he said.

 

Full Story: https://thethaiger.com/news/bangkok/lululemon-to-open-store-in-thailand-this-july

 

-- © Copyright Thaiger 2023-04-26

 

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In other words, stores for posers!   555