The Tourism Authority of Thailand (TAT) has announced its plans for the fiscal year 2024, with a focus on growing off-peak customers, increasing spending per trip by 7%, and distributing income to a wider range of destinations. The budget for these initiatives is set at 5 billion baht, a significant increase from the 3.25 billion baht allocated for fiscal 2023.

 

TAT Governor Yuthasak Supasorn explained that the key strategies for the upcoming fiscal year, beginning in October 2023, will be promoting fairness in revenue distribution through a “sharing economy” and making Thailand a “Tourism for All” destination. The aim is to achieve better distribution of tourists to secondary provinces and improve the dispersal of visitors throughout the year, rather than just during the high season.

“We will create more opportunities and improve access to ensure that all people can travel to Thailand,” Yuthasak said.

He also mentioned the possibility of implementing travel vouchers to boost tourism in secondary cities, as suggested by Pita Limjaroenrat, the leader of the proposed coalition government.

Yuthasak, whose second term as governor will end on August 31, highlighted that the lessons learned from the pandemic have helped TAT formulate a new plan for the next year and implement crisis management for possible future contingencies.

 

by Alex Morgan

 

Phu Sab Lek, Lopburi, Image via Amazing Thailand, Facebook

 

Full story: https://thethaiger.com/news/business/thailand-boosts-tourism-budget-to-5bn-baht-targets-off-peak-travellers

 

-- © Copyright Thaiger 2023-06-09

 

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1 minute ago, webfact said:

The budget for these initiatives is set at 5 billion baht, a significant increase from the 3.25 billion baht allocated for fiscal 2023.

My word! That's a lot of swill for the trough!

More dreamtime from the TAT the dept of Great Expectations and no real substance

Alarm! wonder about the current location and final destination of the 5 billion is the first concern ????

2 hours ago, webfact said:

The budget for these initiatives is set at 5 billion baht,

Job opportunities abound for those with: no Maths skills; a fertile imagination; sleight of hand when juggling money; their own pair of rose-coloured glasses.

Low season is definitely down this season what you going to do about that? ok nothing 

Any mention of TAT on this forum seems to trigger the same old bar stool reactions from the usual old aunties.

 

The reality is TAT has had amazing success bringing trillions of baht into Thailand and improving the lives of millions of Thai people directly and lifting the standard of living generally.

 

Other south east asian countries have beautiful beaches and are even cheaper than Thailand, but Thailand brings in more cash than all the others combined, Bangkok is extremely popular as are the islands etc.

This idea outlined in the OP is exactly what is needed. Thailand is recovering so much better and faster than most other tourist spots around the world. 

 

Ironically the aunties posting were lured here because of TAT even if they dont realise it.

 

Thailand is a world tourism leader.

Suck it up girls.

 

9 minutes ago, ChipButty said:

Low season is definitely down this season what you going to do about that? ok nothing 

I think you are confused.

 

2 hours ago, webfact said:

plans for the fiscal year 2024, with a focus on growing off-peak customers, 

 

5 hours ago, webfact said:

The Tourism Authority of Thailand (TAT) has announced its plans for the fiscal year 2024, with a focus on growing off-peak customers, increasing spending per trip by 7%, and distributing income to a wider range of destinations. The budget for these initiatives is set at 5 billion baht, a significant increase from the 3.25 billion baht allocated for fiscal 2023

Best job in the country.

5 hours ago, 2baht said:

My word! That's a lot of swill for the trough!

A lot of snouts in the trough.

2 hours ago, Goat said:

The reality is TAT has had amazing success bringing trillions of baht into Thailand and improving the lives of millions of Thai people directly and lifting the standard of living generally.

The reality is if TAT didn't exist Thailand would still continue to do what it does best.

Social media would take over... 

2 hours ago, Goat said:

Any mention of TAT on this forum seems to trigger the same old bar stool reactions from the usual old aunties.

 

The reality is TAT has had amazing success bringing trillions of baht into Thailand and improving the lives of millions of Thai people directly and lifting the standard of living generally.

 

Other south east asian countries have beautiful beaches and are even cheaper than Thailand, but Thailand brings in more cash than all the others combined, Bangkok is extremely popular as are the islands etc.

This idea outlined in the OP is exactly what is needed. Thailand is recovering so much better and faster than most other tourist spots around the world. 

 

Ironically the aunties posting were lured here because of TAT even if they dont realise it.

 

Thailand is a world tourism leader.

Suck it up girls.

 

Easy to see who you work for 555555 

I know cannabis is now legal but please stop allowing TAT to smoke it. 

6 hours ago, webfact said:

will be promoting fairness in revenue distribution through a “sharing economy”

What the heck does that mean anyway?

More double pricing I guess.

5 hours ago, sammieuk1 said:

Alarm! wonder about the current location and final destination of the 5 billion is the first concern ????

Spent on what? Simply make visa exemption 90 days. Easy fix. 

3 hours ago, Goat said:

Any mention of TAT on this forum seems to trigger the same old bar stool reactions from the usual old aunties.

 

The reality is TAT has had amazing success bringing trillions of baht into Thailand and improving the lives of millions of Thai people directly and lifting the standard of living generally.

 

Other south east asian countries have beautiful beaches and are even cheaper than Thailand, but Thailand brings in more cash than all the others combined, Bangkok is extremely popular as are the islands etc.

This idea outlined in the OP is exactly what is needed. Thailand is recovering so much better and faster than most other tourist spots around the world. 

 

Ironically the aunties posting were lured here because of TAT even if they dont realise it.

 

Thailand is a world tourism leader.

Suck it up girls.

 

One day your rose coloured glasses will clear and by then it will most likely be to late for you and like many become trapped. In your eyes I probably know nothing but with only first landing in Thailand in 2002, living island life on Kow Tow which then was a paradise (not anymore), living the Bangkok life and also rural southern Thailand and things are not rosey  at all. TAT are a joke, Thailand should be a holiday wonderland and not far off perfect but greed and theft of funds it regressed instead of progressed. Roads and infrastructure are non existent (being disabled and holidaying in Thailand is a no no then there is the Mafia in the form of police, taxi military and the risk of being attacked or bitten by rabid dogs or thai men oh and the deadly roads. If I did not have family there I would never set foot in the place but hay I know nothing.

3 hours ago, Goat said:

Any mention of TAT on this forum seems to trigger the same old bar stool reactions from the usual old aunties.

 

The reality is TAT has had amazing success bringing trillions of baht into Thailand and improving the lives of millions of Thai people directly and lifting the standard of living generally.

 

Other south east asian countries have beautiful beaches and are even cheaper than Thailand, but Thailand brings in more cash than all the others combined, Bangkok is extremely popular as are the islands etc.

This idea outlined in the OP is exactly what is needed. Thailand is recovering so much better and faster than most other tourist spots around the world. 

 

Ironically the aunties posting were lured here because of TAT even if they dont realise it.

 

Thailand is a world tourism leader.

Suck it up girls.

 

France and UK are ahead of Thailand.

With so many amazing attractions Thailand should not have a high or low season. 

TAT marketing needs better people in charge too achieve that.

High & Low season should be a myth .

15 minutes ago, BritScot said:

One day your rose coloured glasses will clear and by then it will most likely be to late for you and like many become trapped. In your eyes I probably know nothing but with only first landing in Thailand in 2002, living island life on Kow Tow which then was a paradise (not anymore), living the Bangkok life and also rural southern Thailand and things are not rosey  at all. TAT are a joke, Thailand should be a holiday wonderland and not far off perfect but greed and theft of funds it regressed instead of progressed. Roads and infrastructure are non existent (being disabled and holidaying in Thailand is a no no then there is the Mafia in the form of police, taxi military and the risk of being attacked or bitten by rabid dogs or thai men oh and the deadly roads. If I did not have family there I would never set foot in the place but hay I know nothing.

Kho Tow has many more tourists than 2002. How is that not success from Thailand's point of view?

 

Are you seriously saying you believe Thailand's tourist numbers will be lower in 2030 than 2019? 

3 hours ago, Goat said:

Any mention of TAT on this forum seems to trigger the same old bar stool reactions from the usual old aunties.

 

The reality is TAT has had amazing success bringing trillions of baht into Thailand and improving the lives of millions of Thai people directly and lifting the standard of living generally.

 

Other south east asian countries have beautiful beaches and are even cheaper than Thailand, but Thailand brings in more cash than all the others combined, Bangkok is extremely popular as are the islands etc.

This idea outlined in the OP is exactly what is needed. Thailand is recovering so much better and faster than most other tourist spots around the world. 

 

Ironically the aunties posting were lured here because of TAT even if they dont realise it.

 

Thailand is a world tourism leader.

Suck it up girls.

 

     My partner and I have visited many countries.  Not once did we consult any TAT-like agencies these countries might have had.  No TAT-like agency convinced us to visit.  We visited these countries because we wanted to see them--and would have visited regardless of the country's tour department.  I suspect we are not in the minority on this.

     Thailand may indeed be a 'world tourism leader'--but not because of TAT.  No, it's Thailand's many varied natural and man-made tourist attractions that bring tourists in the millions.  Yes, Bangkok and the islands, as you say, are popular.  But, without the private industry that developed both--and all the other tourist places--there would not be the vast tourist infrastructure in place for TAT to trumpet.

     I'm reminded of a visit to Koh Chang a couple years ago.  We stayed at a gorgeous resort that had been constructed on a very difficult cliff site.  Difficult, yes, but the result was spectacular.  A private company built it, not TAT, with no guarantee of economic success.  Just one example--there all around.  We saw many examples of the same thing with other visits to Phuket, Samui, and, a few weeks ago, Koh Lipe.  Private industry, not TAT, has been, and still is, risking and spending lots of money to make desirable places and attractions for tourists to visit.   I, for one, would like to see a detailed breakdown of where that 5 billion baht is being spent.

Again pie in the sky stuff from the TAT Muppets.

They couldn't organise a p*** up in a brewery.

Completely clueless and a complete waste of money.

4 hours ago, Goat said:

Any mention of TAT on this forum seems to trigger the same old bar stool reactions from the usual old aunties.

 

The reality is TAT has had amazing success bringing trillions of baht into Thailand and improving the lives of millions of Thai people directly and lifting the standard of living generally.

 

Other south east asian countries have beautiful beaches and are even cheaper than Thailand, but Thailand brings in more cash than all the others combined, Bangkok is extremely popular as are the islands etc.

This idea outlined in the OP is exactly what is needed. Thailand is recovering so much better and faster than most other tourist spots around the world. 

 

Ironically the aunties posting were lured here because of TAT even if they dont realise it.

 

Thailand is a world tourism leader.

Suck it up girls.

 

 

Interesting, you are so certain, so can you explain any specifics of what TAT have done, that has increased tourism?

Make hay whilst the sun shines. Those at the top will soon be out of a job so fill them pockets now.

Many years ago low season here in Phuket used to be full of Aussies, Come to think of it we have not had any Aussie guest for a couple of years, are they all going to Bali?

7 hours ago, Goat said:

Any mention of TAT on this forum seems to trigger the same old bar stool reactions from the usual old aunties.

 

The reality is TAT has had amazing success bringing trillions of baht into Thailand and improving the lives of millions of Thai people directly and lifting the standard of living generally.

 

Other south east asian countries have beautiful beaches and are even cheaper than Thailand, but Thailand brings in more cash than all the others combined, Bangkok is extremely popular as are the islands etc.

This idea outlined in the OP is exactly what is needed. Thailand is recovering so much better and faster than most other tourist spots around the world. 

 

Ironically the aunties posting were lured here because of TAT even if they dont realise it.

 

Thailand is a world tourism leader.

Suck it up girls.

 

Spend a bit increasing the policing of the out of control taxi business, definitely a put-off for tourists.

6 hours ago, sidjameson said:

Kho Tow has many more tourists than 2002. How is that not success from Thailand's point of view?

 

Are you seriously saying you believe Thailand's tourist numbers will be lower in 2030 than 2019? 

Where is Kho Tow? I've been to most of the Thai Islands but never heard of this one.

5 hours ago, ChipButty said:

Many years ago low season here in Phuket used to be full of Aussies, Come to think of it we have not had any Aussie guest for a couple of years, are they all going to Bali?

Aussies are squeezed by high cost of living and high mortgage repayments. The best destination is the nearby council park.

Need more tea money, spend more tax money... It is the circle of life! 

New government should just shut TAT down. It would save billions and lm guessing not a soul will miss it. It's just a sinkhole for money. Phony campaigns just ruse to syphon money.

Link to the TAT website to give those clearly without a clue an education lesson on its promotional activities both at home and abroad. I don't suppose most posters have much of an idea or care what Tourist Authorities do in their own countries, which makes it all the more surprising TAT stirs their ire here. 

 

https://www.tourismthailand.org/home