“The Masterpiece” campaign to normalise breastfeeding

[snoop1130]

 

The first week in August is World Breastfeeding Week, so UNICEF Thailand is launching a social media campaign called “The Masterpiece”, to raise awareness about and emphasise the importance of breastfeeding, after a UNICEF survey found that only 29% of new mothers in Thailand exclusively breastfeed their babies for the first six months of life, which is below the Global Nutrition Target of 50% by 2025.

 

“While the new data shows that the breastfeeding rate in Thailand has doubled during the past few years, too many children here are still missing the opportunity to have the best start in life,” said Kyungsun Kim, UNICEF Representative for Thailand.

 

Even though breast milk is the best food for baby, as it is full of all the nutrients they need, there are some mothers who face obstacles and barriers to breastfeeding. Some might be unable to access healthcare support, if they have lactation problems, or lack support from family members. Additionally, infant formula marketing can create a misunderstanding that formula is as good as breast milk. Working moms might also face difficulties continuing breastfeeding at work, because some workplaces are not supportive.

 

Full Story: https://www.thaipbsworld.com/the-masterpiece-campaign-to-normalise-breastfeeding/

 

-- © Copyright Thai PBS 2023-08-03

 

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[OneMoreFarang]

And some mothers don't care what is best for their kids. 

[RanongCat]

Is because famous corporation sold a lie about their produkt !

[BangkokReady]

Quote

“The Masterpiece” campaign to normalise breastfeeding

Another word that is in danger of losing meaning due to overuse: "normalise".

 

As if people need to be told that breast feeding is normal.

 

If breast feeding needs to be "normalised", it suggests that it is generally considered to be strange, unusual behaviour.  Possibly even seen as deviant or undesirable.

[Artisi]

17 minutes ago, RanongCat said:

Is because famous corporation sold a lie about their produkt !

 

1 hour ago, OneMoreFarang said:

And some mothers don't care what is best for their kids. 

There-in lies the problem and the corporations milk it (no pun intended), for all its worth. 

[arithai12]

The article, as well as the usual pundits on this forum, misses the main point: not all mothers can produce enough milk for the baby to rely only on breastfeeding. For those who cannot, formula is a very welcome help. But mark the adverb: "exclusively". If a mother gives 90% breast milk and 10% formula, for the illuminated UNICEF expert it's still a shame while in practice there is no difference at all to 100% breast milk.

Moreover, if a mother produces enough milk and she feels that the workplace or environment are not ideal, there is always the option of pumping and serving the milk from a bottle.

[hotchilli]

11 hours ago, BangkokReady said:

Another word that is in danger of losing meaning due to overuse: "normalise".

 

As if people need to be told that breast feeding is normal.

 

If breast feeding needs to be "normalised", it suggests that it is generally considered to be strange, unusual behaviour.  Possibly even seen as deviant or undesirable.

Having a leading brand of "baby milk" advertising that their powdered baby milk is better than mothers milk, what do you expect.

[Artisi]

4 hours ago, hotchilli said:

Having a leading brand of "baby milk" advertising that their powdered baby milk is better than mothers milk, what do you expect.

For the mother to believe the lie and think she is doing the right thing.

The only time powered milk is better is when the mother cannot or can only partially breast feed for some reason. 

[hotchilli]

3 hours ago, Artisi said:

For the mother to believe the lie and think she is doing the right thing.

The only time powered milk is better is when the mother cannot or can only partially breast feed for some reason. 

Indoctrination works in Thai society.

[Artisi]

7 minutes ago, hotchilli said:

Indoctrination works in Thai society.

As I said previously, there in lies the problem. 

[roger101]

Considering how beneficial this is for the child and the country as well (breastfeed children are healthier which cuts down expenses for family and government), you would have thought the powers that be would have a massive advertising campaign and set up all the facilities to make it possible.

[RanongCat]

18 hours ago, arithai12 said:

The article, as well as the usual pundits on this forum, misses the main point: not all mothers can produce enough milk for the baby to rely only on breastfeeding. For those who cannot, formula is a very welcome help. But mark the adverb: "exclusively". If a mother gives 90% breast milk and 10% formula, for the illuminated UNICEF expert it's still a shame while in practice there is no difference at all to 100% breast milk.

Moreover, if a mother produces enough milk and she feels that the workplace or environment are not ideal, there is always the option of pumping and serving the milk from a bottle.

Such is  comment of defense of corporate propaganda. Is same rationale use in original persuation to start dependance on bottle feeds. Next step to pervert and sexualise visual concept of breasts .

Yes sure some mother are dficient in milk output but other  have excess. In healthy community collective concern makes for sharing. Many destructif policys have  crushed such  in favor of profit ! And toxic impact as added !

 

[Joseph98765]

On 8/3/2023 at 4:29 PM, snoop1130 said:

the best food for baby, as it is full of all the nutrients they need

Of course, once the mother gets the food from KFC, Burger King and 7/11...yeap is the best the kid can have....