Thailand tourism aims for 2.38 trillion baht target with late-year surge

[webfact]

 

Aiming to achieve its revenue target of 2.38 trillion baht, Thailand’s tourism sector is pushing ahead in the last two months of the year. The Tourism Authority of Thailand (TAT) announced that the total takings for the first ten months stood at 1.67 trillion.

 

TAT’s governor, Thapanee Kiatphaibool, outlined plans to stimulate the sector further, with a focus on intensifying promotional campaigns. The agency plans to support approximately 3,000 local and international activities across the country during the festive season. The goal is to build momentum for the following year, which has a revenue target of 3 trillion baht.

 

Thapanee expressed optimism for next year, which she believes holds more promise compared to the current year. The latter has been affected by geopolitical conflicts in the Middle East and a shooting incident in a Bangkok mall.

 

One primary focus is on improving ease of travel. The recent extension of the visa exemption for Taiwanese and Indian travellers, which comes into effect from November 10 until May next year, is expected to have a significant impact. This follows similar efforts for travellers from China and Kazakhstan.

In the first ten months of this year, revenue from foreign arrivals reached 963 billion baht, thanks to 21.8 million visitors. Domestic revenue, on the other hand, was 710 billion from 194 million trips.

 

by Alex Morgan

Photo: lonelyplanet.com

 

Full story: The Thaiger 2023-11-03

 

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[grain]

I'm aiming to achieve my revenue target of AUD$10,000,000 when my Powerball numbers eventually come up.

[ikke1959]

make the money into Loas Kipp and sure will reach the target....

[mommysboy]

I'm sure another season of insane crop burning will create a late surge!

[isaanistical]

more than usually demonstrably nonsensical.

 

Let's just make the maths easy and say 24 million punters. To reach "24 trillion baht" they each have to spend 100,000 baht (nearly USD2,800). Half that number are Malaysians on cross-burder days out.

 

I never met a Thai in or outside the tourism industry who believed a word the authorities said; this is a proof of why.

Edited November 3, 2023 by isaanistical

[hotchilli]

5 hours ago, webfact said:

Aiming to achieve its revenue target of 2.38 trillion baht, Thailand’s tourism sector is pushing ahead in the last two months of the year. The Tourism Authority of Thailand (TAT) announced that the total takings for the first ten months stood at 1.67 trillion

Yawn...