Long-haul tourism to boost Thai tourism revenue in 2024

[webfact]

 

The Tourism Authority of Thailand (TAT) anticipates that long-haul tourism will significantly bolster Thai tourism revenue in 2024, contributing seven percentage points more than pre-pandemic levels.

 

This was discussed last week as the Minister for Tourism and Sports, Sudawan Wangsuphakijkosol, met with TAT executives to deliberate on next year’s market strategies. The government has set a goal of 3.5 trillion baht in tourism revenue.

Long-haul travellers accounted for 33% of tourism revenue before the pandemic, which surged to 61% in 2021 when borders reopened under the sandbox entry programme, and stayed robust at 48% in 2022.

 

Siripakorn Cheawsamoot, TAT’s deputy governor for Europe, Africa, the Middle East and the Americas, stated…

“We expect to see long-haul revenue this year account for 39% of overall tourism receipts, reaching 40% in 2024, a gain of seven percentage points from pre-pandemic levels,”

 

by Alex Morgan 

Photo courtesy of jcomp (Freepik)

 

Full story: The Thaiger 2023-12-27

 

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[2baht]

56 minutes ago, webfact said:

contributing seven percentage points more than pre-pandemic levels.

  My pet hamster calculated it at 6.38479% ???

[hotchilli]

3 hours ago, webfact said:

The Tourism Authority of Thailand (TAT) anticipates

Nuff said.

[kinyara]

Looking at November's arrival detail larger long haul markets such as US, UK and Germany all experienced increases to levels close to pre-pandemic rates, goes against the theory that higher flight prices and other negative economic factors would stop people coming at similar levels to before.

[StayinThailand2much]

2 hours ago, kinyara said:

Looking at November's arrival detail larger long haul markets such as US, UK and Germany all experienced increases to levels close to pre-pandemic rates, goes against the theory that higher flight prices and other negative economic factors would stop people coming at similar levels to before.

 

Yes, saw large numbers of young people and families from Europe, the Americas, and Asia travelling after the pandemic to Australia, New Zealand, Singapore, and Malaysia. Higher flight prices, 'lack of flights', or 'negative economic factors' are clearly not reasons why people are not coming to Thailand as they used to. (An exception, perhaps, over the past few months, is the rapidly deteriorating economic situation in China.)