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Heinz Launches Hum Hum: The Game-Changer at Esports World Cup

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75% of gamers dream to dip their snacks in their favorite sauces without having to pause their game.

 

Heinz answered this call by introducing the 'Hum Hum' – a device designed to keep gamers in the zone and their snacks sauced up.
RIYADH, Saudi Arabia, Aug. 19, 2024 /PRNewswire/ -- Heinz, makers of the world's favorite ketchup, have released a revolutionary solution tackling gamers' irrational love for Heinz.  

 

Research showed that 90% of gamers struggle with snacking whiles playing, in comes Heinz, launching the robotic snack dipper 'Hum Hum' at the world's biggest gaming festival in Saudi, feeding into gamers' irrational love for dipping their snacks in sauces. The game-changing device taps directly into that passion, built on the insight that 75% of gamers wish they could eat while playing - a near-impossible feat when their hands are busy looting, conquering, and surviving challenges.

 

https://www.prnewswire.com/apac/news-releases/heinz-launches-hum-hum-the-game-changer-at-esports-world-cup-302225229.html

 

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