Thailand Aims for 36.7M Tourists, Unveils Bold Campaign Plans

[snoop1130]

 

Thailand is doubling down on efforts to re-establish itself as a premier global tourism hotspot. In a significant announcement made yesterday at the Dusit Thani Bangkok, the Tourism and Sports Ministry and the Tourism Authority of Thailand (TAT) rolled out their strategy to attract more visitors.

 

Addressing representatives from TAT’s 74 offices, Tourism Minister Sorawong Thienthong shared ambitious targets: a hoped-for influx of 10 million additional foreign visitors by year-end, contributing to a potential total of 36.7 million tourists for 2023.

 

The country is seeing a promising trend; foreign arrivals increased by 30% compared to last year, totalling 26.08 million from January to September. Top visitors hailed from China, followed by Malaysia, India, South Korea, and Russia.

 

An uptick in both domestic and international flights during the peak tourism season is anticipated to support this surge. Currently, Suvarnabhumi Airport accommodates 200,000 passengers daily, and expectations are set for full recovery of flight capacities by the next year.

Despite the encouraging numbers, challenges loom. Minister Sorawong recognised potential setbacks from global issues like the Middle East conflict and a strengthening baht, along with local concerns such as flooding. Yet, the optimism is palpable.

 

TAT Governor Thapanee Kiatphaibool conveyed confidence in overcoming obstacles, noting a 200% increase in group tour bookings from China as a positive indicator of recovery.

 

With ambitious goals and momentum on their side, Thailand is determined to reclaim its status on the world tourism stage. The coming months will test the resilience and appeal of the "Land of Smiles."

 

File photo for reference only

 

-- 2024-10-04

 

[Artisi]

Do the plans include reviewing bus safety? 

[MalcolmB]

This success will bring out the haters and their made up figures. 

Like moths to a flame.

[Gottfrid]

24 minutes ago, Artisi said:

Do the plans include reviewing bus safety? 

My question is if the plans include reality.