Thailand's Content Boom: 3 Million Digital Creators Emerge

[snoop1130]

Picture courtesy of Daily Vanity

 

Thailand is witnessing a remarkable surge in the number of digital content creators, poised to reach an impressive 3 million this year. This significant increase from 2 million just last year highlights an emerging shift in how the nation engages with media and advertising.

 

Leading the charge in this digital revolution are creators who initially engaged in online product sales. Spotting opportunities for greater income, they have expanded their efforts into advertising and product reviews, becoming influential figures across social media platforms like TikTok, Facebook, and YouTube.

 

Their efforts are transforming the advertising landscape. Last year, online advertising expenditures in Thailand reached a colossal 88.06 billion baht. That number is expected to reach 92.04 billion baht this year, an increase of 4.5%. This heralds digital media ad spend as the fastest-growing sector in Thailand for the second consecutive year, overshadowing traditional media, particularly television, which previously dominated the advertising world.

 

As television's grip on audiences loosens, viewers are increasingly choosing smartphones over the TV remote, embracing the endless stream of content provided by social media providers. This shift has prompted advertisers to reassign budgets from television to online channels, although TV news and popular series still capture a portion of the ad spending.

 

 

The findings from Media Intelligence Group Co., led by president and CEO Pawat Ruangdejworachai, illustrate a dramatic change in consumer habits and represent a golden opportunity for advertisers keen to connect with targeted audiences.

 

Digital creators have taken the role of trusted mediators, using their authentic brand personas to influence consumer decisions and introduce them to new products and experiences. In return for sponsorships, they provide endorsements and reviews which resonate personally with their followers.

 

For the everyday Thai internet user, this shift means more variety and access to content that speaks directly to their interests. Whether it’s exploring the next trendy café or unveiling the latest tech gadget, content creators are at the forefront of a new era in media consumption, making the digital space feel both personalised and engaging, reported The Thaiger.

 

-- 2025-02-17

 

 

[Tropicalevo]

So, these folk have no proper jobs to apply for.

[sscc]

Quite well known throughout this Region,  Thailand had exceled in advertising and TV commericals for decades. 

Digital creation is modern version.

[NoDisplayName]

If everyone becomes an influencer, who's left to influence?

 

 

[blaze master]

Social media is cancer. 

[Young Hick]

The worst influences though are the mainstream media because they still have the longest reach.  If they spew out lies, it's really bad.   JD Vance actually talked about US' problem on that front in his speech in EU recently.