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Thai Commerce Ministry Boosts Efforts to Combat Declining Fruit Prices


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Photo courtesy of The Royal Thai Consulate-General, Shanghai

 

In a proactive response to plummeting fruit prices, Thailand's Commerce Ministry is fast-tracking the distribution of 950,000 tonnes of produce both domestically and internationally. Commerce Minister Pichai Naripthaphan announced that the ministry is collaborating with various organisations to manage this surplus through a comprehensive strategy encompassing production, marketing, export, processing, and trade facilitation.

 

The Department of Internal Trade (DIT) is spearheading promotional activities in partnership with major retail chains such as Siam Paragon, Central, The Mall, and CP Axtra. These initiatives aim to widen distribution channels for farmers as the fruit harvest season gets underway.

 

Additionally, the ministry has launched the Affordable Fertiliser Programme 2025 to support farmers. This programme, in collaboration with agricultural associations, fertiliser producers, and the Agriculture and Cooperatives Ministry, offers farmers discounted access to quality fertiliser and features over 79 different formulas. More than 10.06 million sacks are available nationwide at discounts of up to 50 baht per sack, accessible until September 30.

 

On the international front, Thailand is making strides in negotiating free trade agreements (FTAs) with the European Union, South Korea, and an ASEAN-Canada pact. The ministry aims to finalise these agreements by year-end, which would expand Thailand's trade connections to over 50 countries, opening new opportunities for exporters and investors.

 

The ministry has also rejuvenated the Thai Select certification mark, promoting the authenticity of Thai food products and restaurants globally. The refreshed logo, featuring an orchid-shaped star, classifies restaurants into four categories: Thai Select 1 Star, 2 Stars, 3 Stars, and Thai Select Casual, catering to a range from budget-friendly to high-end dining.

 

By certifying more Thai restaurants abroad, the ministry encourages these establishments to source ingredients from Thailand, thereby boosting agricultural exports. The combined efforts reflect a comprehensive approach to sustaining Thailand's agricultural economy while expanding its global market reach.

 

image.png  Adapted by ASEAN Now from The Thaiger 2025-05-09

 

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