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Chinese Arrivals to Thailand Projected to Drop Nearly 30% in 2025


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Photo courtesy of South China Morning Post

 

The Bank of Thailand has dramatically reduced its forecast for Chinese tourists in 2025, expecting nearly a 30% drop.

 

This decrease slashes Chinese visitor numbers from 7 million to only 5 million, as explained by Pranee Sutthasri, senior director of the macroeconomic department. Consequently, the central bank has adjusted its overall foreign arrivals estimate from 39.5 million to 37.5 million for the year.

 

Chinese tourist arrivals in 2024 fell to 6.7 million, a significant decline from the pre-pandemic peak of 11 million in 2019. The bank cites concerns over the potential impact of US tariff policies, which weigh heavily on the tourism forecast.

 

Under more severe tariff scenarios, total foreign arrivals are projected to reach just 37 million this year. Minutes from the Bank of Thailand’s recent meetings reveal growing anxiety about the weakening tourism sector—a cornerstone of the national economy.

 

Compounding these challenges is a shift in tourist preferences and promotion of domestic tourism by the Chinese government. The global economic slowdown, marked by extended trade tensions, is further curbing discretionary spending on international travel, notes the regulator.

 

Additionally, average tourist spending and arrival numbers may not bounce back to the pre-pandemic highs of nearly 40 million visitors and their hefty contributions to the Thai economy.

Alternative forecasts echo these concerns.

 

Kiatnakin Phatra Research Centre (KKP Research) anticipates a modest increase to 36.2 million foreign arrivals, though noting fewer Chinese visitors. With travellers opting for destinations like Japan, the research highlights the looming downturn in tourism's contribution to Thailand’s GDP.

 

Kasikorn Research Centre (K-Research) predicts a year-on-year decline to 34.5 million arrivals, with revenue from foreign tourists expected to fall by 3%—down to 1.62 trillion baht. From January 1 to May 11, Thailand hosted 12.9 million foreign tourists, reflecting a 1% decrease from the previous year.

 

Future economic growth may rely on a substantial boost in foreign tourist arrivals, potentially up to 70 million by 2030, to balance a weakening manufacturing sector, declining exports, and tourism, according to KKP Research. As tourism faces new hurdles, these forecasts underscore the pivotal role it plays in shaping Thailand's economic landscape.

 

image.png  Adapted by ASEAN Now from Bangkok Post 2025-05-22

 

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