USA Mark Zuckerberg’s Political Rebrand Reveals a Long-Held Persona, Say Insiders

[Social Media]

 

Mark Zuckerberg’s Political Rebrand Reveals a Long-Held Persona, Say Insiders

 

Mark Zuckerberg’s recent public pivot toward conservative politics and overt support for President Donald Trump has sparked widespread debate — but according to dozens of people who have worked closely with the Meta CEO, the move is far from surprising. Rather than a dramatic political about-face, insiders say it’s simply the Facebook founder dropping the act and revealing a version of himself that’s long existed just beneath the surface.

 

 

“Mark was trying to keep his real feelings tight inside and put on a suit and cut his hair and be a good boy. But the whole time this was all one inch underneath,” one Meta insider told the Financial Times. “Then he said, ‘F*** it. I might as well be the person I really am.’”

 

Since Trump’s election in November, Zuckerberg has increasingly aligned himself with the former president. According to reports, he has met with Trump at Mar-a-Lago, donated $1 million to Trump’s inaugural fund, attended the inauguration, and even co-hosted a reception. Behind the scenes, Meta has also implemented policy changes that reflect a closer alignment with the Trump administration’s worldview.

 

 

Andrew Bosworth, Meta’s Chief Technology Officer, said that what the public is only now beginning to perceive has long been apparent internally. “The public is seeing him more how we have, internally, since the beginning,” Bosworth told the Financial Times. He also suggested that Zuckerberg’s earlier public persona—marked by buttoned-up appearances and deferential attitudes toward government regulators—was a performance more than a conviction. “He thought he was supposed to be doing that,” Bosworth added.

 

Meta declined to comment for the story, and the White House has yet to respond to inquiries.

 

Zuckerberg’s ideological evolution appears to have been gradual, largely influenced by years of criticism and regulatory pressure. Tensions peaked during the early stages of the Biden administration, when officials urged Facebook—Meta’s former name—to moderate content about COVID-19, particularly misinformation. Zuckerberg complied at the time but reportedly came to regret the decision. In contrast, his posture under the Trump administration has been notably more resistant to appeasement.

 

The shift also coincides with a more visible embrace of what Zuckerberg himself calls “masculine energy.” Speaking on the Joe Rogan Experience, he said, “Masculine energy is good.” Even when Meta executives privately pushed back on the comment, Zuckerberg stood by it without apology.

 

Those familiar with Zuckerberg suggest that his newfound embrace of conservative values and masculine aesthetics—evident in his interest in Brazilian jiu-jitsu, his switch to casual streetwear, and a more assertive public tone—is part of a broader rebranding effort aimed at boosting his personal appeal.

 

“He saw that Elon Musk was popular among the tech bros,” a former Meta insider said. “There was a push to make him cool. The core of The Social Network movie is true — he just wants people to like him.”

 

Whether the public will embrace this “authentic” version of Zuckerberg remains to be seen, but to those on the inside, it’s not a transformation. It’s a long-restrained identity finally being unmasked.

 

  Adapted by ASEAN Now from The Independent  2025-06-23

 

 

[JonnyF]

4 hours ago, Social Media said:

Rather than a dramatic political about-face, insiders say it’s simply the Facebook founder dropping the act and revealing a version of himself that’s long existed just beneath the surface.

 

I'm sure in the unlikely event the Democrats ever regain power he will dye his hair blue, get a septum ring and claim he was a Progressive all along. 

 

Just like when he went along with suppressing the Hunter Biden laptop story.  

 

The guy blows with the wind. 

[blaze master]

It would be interesting to see his contributions over the years.

 

 

[spidermike007]

Always assume all social media is the enemy, and treat them as such. Alot of people are an open book online, and that can't be healthy. 

[FlorC]

Well Mark Zuckerberg is Jewish .

No wonder he has aligned with Trump.

[Nickcage49]

This guy really bores me. He bores everyone. I think he bores himself.

[Caldera]

12 hours ago, Social Media said:

The shift also coincides with a more visible embrace of what Zuckerberg himself calls “masculine energy.”

 

Of all the males I've seen on TV, he's ranking somewhere in the lowest 20% of masculinity. What a joke.

 

As for this political shenanigans, he's just scared that he'll get locked up. Let's see if it will work out.

[thaipo7]

16 hours ago, JonnyF said:

 

I'm sure in the unlikely event the Democrats ever regain power he will dye his hair blue, get a septum ring and claim he was a Progressive all along. 

 

Just like when he went along with suppressing the Hunter Biden laptop story.  

 

The guy blows with the wind. 

Got that right.  Said a lot in few words.

[bendejo]

The guy got rich at an early age.  He could have gone on from there and lived ANY DAMNED WAY he wanted to without the care of having enough $$$.  Now he is caught in this political mess and has to watch his back etc.  Schmuck.

Nearly everyone who gets close to DT, even those who pledge fealty, suffers for it in the end.  If the Harry Potter series was being written today rather than 20 years ago I would strongly suspect the Valdemort character was based on DT.

Double schmuck for the Facebook kid.

 

Check out the Neil Stephenson sci-fi novel Snow Crash from the 1990s.  Anything familiar there?  It even has the same name.