File photo for reference only

 

In a revealing trend analysis, Thai hotels are anticipating a slowdown in foreign visitors for the third quarter of this year, with many expecting a notable decline in Chinese tourists due to safety worries.

 

According to the July 2025 Hotel Business Confidence Index survey, Thai hotels enjoyed an average occupancy rate of 58% in July, showing improvement from June thanks to the summer holidays in Europe. The Central region led with a 67% occupancy rate, followed by the South, which rose from 45% to 56%, and the North climbing from 29.2% to 41%.

 

However, despite this upswing, the sector faces challenges. Labour shortages persist, affecting service quality though not guest capacity. Hotels have adapted to the government’s 400-baht (approximately 400 THB) daily minimum wage by reallocating staff, hiring casual workers, and cutting costs on energy and supplies.

 

Thienprasit Chaiyapatranun, President of the Thai Hotels Association, highlighted concerns about decreased foreign arrivals this quarter compared to last year, particularly in Central and Southern regions. Chinese visitor numbers are expected to drop significantly, with nearly 30% of hotels forecasting a more than 30% reduction due to safety concerns. Additionally, 18% anticipate a 21–30% drop, while 19% expect an 11-20% decline.

 

Short-haul markets also face challenges, with 28% of hoteliers predicting an 11-20% decrease in visitors and 19% forecasting a reduction of over 20%.

 

Conversely, some growth is expected in the Northern regions for long-haul visitors, yet overall, a decline is anticipated: 27% of operators expect a drop of up to 10%, 21% foresee an 11-20% drop, and 16% anticipate a fall greater than 20%.

 

The government’s “Half-Half Thai Travel” domestic scheme offers little relief, with 47% of hotels believing it won't impact revenues. More optimistically, 28% expect a modest boost of no more than 5%, particularly in the Eastern region, where over a quarter foresee a 6-10% increase.

 

Thienprasit noted that safety perceptions, economic instability, and competitive pricing remain significant issues. He emphasised the pressure on four-star and higher hotels from foreign competitors, while three-star establishments face domestic competition.

 

As the sector navigates these turbulent times, it remains focused on adapting strategies to counteract the anticipated dips and maintain service quality despite external challenges.

 

  Adapted by ASEAN Now from The Nation 2025-08-15

 

So a litle good news

 

 

Damn...this will mean room prices will see a significant price increase in order cover the lost revenue due to lower occupancy rates.

Cool

So not 5% up (yesterday) but 30% down (today).

13 hours ago, snoop1130 said:

In a revealing trend analysis, Thai hotels are anticipating a slowdown in foreign visitors for the third quarter of this year, with many expecting a notable decline in Chinese tourists due to safety worries.

 

This is BS, I don't suppose they have taken into account the fact that the Chinese economy is failing badly & normal Chinese citizens are spending what money they have on silly things like food & keeping warm, that is providing they have a home and it's also not collapsing.

This new government opened up the borders as a means to push mass tourism. It also opened up many categories for long term visas. 

 

Unfortunately a consequence has seen a alot of criminals enter the country, poorly behaved visitors staying long term, and those who are just a burden on the beautiful country. 

 

As a result quality tourists or those seeking safety going abroad are heading elsewhere. 

 

You do  not see the poor rubbish behaviour from tourists in Malaysia, Singapore, or Vietnam that you see in Thailand. 

 

The marijuana laws have been a massive miscalculation. 

It is like a clock... flip, flop, flip, flop, flip, flop, today tourists down, tomorrow tourists up... Reliable Thai news

15 hours ago, snoop1130 said:

In a revealing trend analysis, Thai hotels are anticipating a slowdown in foreign visitors for the third quarter of this year, with many expecting a notable decline in Chinese tourists due to safety worries.

And about another 20 concerns....

As a Chinese I would rather chose Vietnam.

More safety 

No dual pricing

Less cheating

So, 25% increase in tourism, 15% slump. 30% drop in  Chinks, 12% rise in tourist bathwater, tourists now spending 3.1% more than an hour ago but 14% down on year on year but 16% on month on month, week by week is minus 4%, but adjusted seasonally gives a nett 6% rise with 3% chance of meatballs.

 

150% increase in foul smelling tourists with a decrease of 1.5% in aircraft capacity, but with a 6% decrease in fuel charges, a 4% increase in airport taxes, 12% proposal to increase arrival taxes gives TAT a perfect score of Nett. Zero!

Goodbye zero baht tours

Just now, Srikcir said:

Goodbye zero baht tours

 

 

Here's hoping.

13 hours ago, BritManToo said:

So not 5% up (yesterday) but 30% down (today).

You were faster.

These reports have completely useless.

What safety concerns?

17 hours ago, snoop1130 said:

File photo for reference only

 

In a revealing trend analysis, Thai hotels are anticipating a slowdown in foreign visitors for the third quarter of this year, with many expecting a notable decline in Chinese tourists due to safety worries.

 

According to the July 2025 Hotel Business Confidence Index survey, Thai hotels enjoyed an average occupancy rate of 58% in July, showing improvement from June thanks to the summer holidays in Europe. The Central region led with a 67% occupancy rate, followed by the South, which rose from 45% to 56%, and the North climbing from 29.2% to 41%.

 

However, despite this upswing, the sector faces challenges. Labour shortages persist, affecting service quality though not guest capacity. Hotels have adapted to the government’s 400-baht (approximately 400 THB) daily minimum wage by reallocating staff, hiring casual workers, and cutting costs on energy and supplies.

 

Thienprasit Chaiyapatranun, President of the Thai Hotels Association, highlighted concerns about decreased foreign arrivals this quarter compared to last year, particularly in Central and Southern regions. Chinese visitor numbers are expected to drop significantly, with nearly 30% of hotels forecasting a more than 30% reduction due to safety concerns. Additionally, 18% anticipate a 21–30% drop, while 19% expect an 11-20% decline.

 

Short-haul markets also face challenges, with 28% of hoteliers predicting an 11-20% decrease in visitors and 19% forecasting a reduction of over 20%.

 

Conversely, some growth is expected in the Northern regions for long-haul visitors, yet overall, a decline is anticipated: 27% of operators expect a drop of up to 10%, 21% foresee an 11-20% drop, and 16% anticipate a fall greater than 20%.

 

The government’s “Half-Half Thai Travel” domestic scheme offers little relief, with 47% of hotels believing it won't impact revenues. More optimistically, 28% expect a modest boost of no more than 5%, particularly in the Eastern region, where over a quarter foresee a 6-10% increase.

 

Thienprasit noted that safety perceptions, economic instability, and competitive pricing remain significant issues. He emphasised the pressure on four-star and higher hotels from foreign competitors, while three-star establishments face domestic competition.

 

As the sector navigates these turbulent times, it remains focused on adapting strategies to counteract the anticipated dips and maintain service quality despite external challenges.

 

  Adapted by ASEAN Now from The Nation 2025-08-15

 

WOOPS !. dont tell them about the 7000 people killed in the south,it might stop the other 30% !!!!!!!!

1 hour ago, KhunBENQ said:

You were faster.

These reports have completely useless.

TAT smoking ganja

 

Who says safety is one of their concerns?  Chinese group travel agents? Surveys of travelers?

5 hours ago, Geoffggi said:

 

This is BS, I don't suppose they have taken into account the fact that the Chinese economy is failing badly & normal Chinese citizens are spending what money they have on silly things like food & keeping warm, that is providing they have a home and it's also not collapsing.

Correct..

China is undergoing major changes at home with the Xi Jingpin era coming to an end.

CCP wondering it they can hang on to authoritarianism much longer.

Elders, princelings and other influential people vying for a seat in the new regime.

As for the peasants they are struggling to keep businesses open with tariffs and other concerns.. in huge debt with the banks, new tax laws coming into effect because the government stole the pension fund.

Or up to their necks in floods or drought !

Infrastructure collapsing around them

TAT wonder why they're not coming in droves like before?

 

 

In a revealing trend analysis, Thai hotels are anticipating a slowdown in foreign visitors for the third quarter of this year, with many expecting a notable decline in Chinese tourists due to safety worries.

 

But, but.. Thursday they said

China continues to lead as the primary source of tourists, contributing 102,750 visitors, a 5.5% increase from the week prior. 

 

it's either  or they are using a broken abacus

The Chinese are herd animals. If you scare a couple, the entire herd follows.

 

They also like seafood buffets, as long as it's crowded.

 

 

Usual flip flopping by the Tourist board on  numbers 

Up one day down the next

Would like to read comments from owners of hotels  resteraunts and bars on the actual numbers 🫣

15 hours ago, BritManToo said:

So not 5% up (yesterday) but 30% down (today).

They replaced the calculator batteries last night 

Well certainly for most of us expats who are not involved in tourism, this is good news, as this place is infinitely more pleasant with less tourists. 

 

In a competitive environment where reason prevails, hotel prices would be coming down, and just the opposite seems to be happening. I guess these hotels enjoy having a lot of vacant rooms. 

Another BS article that contradicts the last one they posted!! 

 

It is an established fact the chinese are budget spenders with the lions share of their trips prepaid in China so what it actually means is that whilst numbers are down revenue per tourist will be up!! 

The Chinese economy is more than struggling so that will be having a huge influence on international travel. 

 

1 hour ago, spidermike007 said:

Well certainly for most of us expats who are not involved in tourism, this is good news, as this place is infinitely more pleasant with less tourists. 

 

In a competitive environment where reason prevails, hotel prices would be coming down, and just the opposite seems to be happening. I guess these hotels enjoy having a lot of vacant rooms. 

Less staff and less cleaning, those who do book in get ripped off to cover the losses.

1 hour ago, spidermike007 said:

Well certainly for most of us expats who are not involved in tourism, this is good news, as this place is infinitely more pleasant with less tourists. 

 

In a competitive environment where reason prevails, hotel prices would be coming down, and just the opposite seems to be happening. I guess these hotels enjoy having a lot of vacant rooms. 

 

20 minutes ago, hotchilli said:

Less staff and less cleaning, those who do book in get ripped off to cover the losses.

I think some of them are able to default on loans somehow and rebuild (and don't mind as they prefer a newer building anyway). Maybe it's like a bar where the books are cooked and a new buyer is found. I'm not sure of the specifics.

17 hours ago, BritManToo said:

So not 5% up (yesterday) but 30% down (today).

5% up - period up to now.

 

30% down - forecast.

2 hours ago, gk10012001 said:

Who says safety is one of their concerns?  Chinese group travel agents? Surveys of travelers?

 

I spend 3 weeks a month in China and about week in Thailand, for the past 2-1/2 years.  Chinese social media is full of stories of Chinese citizens being scammed and even kidnapped to work in call centers in Myanmar and Cambodia.  Plus other stories of Chinese citizens being kidnapped in Thailand and held for ransom.   A couple of them were celebrities and those stories went viral.

 

That's a relatively recent phenomenon in the blogosphere here. 

 

I'm sure the border kerfuffle with Cambodia isn't helping things.  It's too easy to choose another SEA destination without the perception of those risks.

 

I'm hopping on my monthly flight to Swampy tomorrow.  The flights are generally full, but there's fewer to choose from.  The good news is that they're about half the pre-Covid fare.  The bad news is that there are fewer non-stops post-Covid.  None from my small town of 15 million population.