DIP & Meta Deploy AI to Tackle Online Counterfeits in Thailand

Thailand’s Department of Intellectual Property (DIP) has stepped up efforts to combat online intellectual property infringement by working with law enforcement agencies, rights holders and digital platforms, including Meta Thailand, to improve the detection and removal of counterfeit goods and copyright-infringing content online.

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The move comes as Thailand’s e-commerce sector continues to expand rapidly. According to DIP Director-General Oramon Sapthaweetham, the value of Thailand’s business-to-consumer e-commerce market reached 970 billion baht in 2025 and is projected to grow to 1.8 trillion baht by 2030. The increasing popularity of online shopping has also created new opportunities for intellectual property violations, with counterfeit products and infringing content able to reach consumers quickly through digital channels.

To address the challenge, the department has strengthened cooperation with enforcement authorities, private-sector rights owners and platform operators. During the first five months of 2026, from January to May, authorities removed or blocked 1,322 online listings suspected of trademark and copyright infringement through the Notice and Takedown process.

The online investigations also led to enforcement actions against storage facilities and warehouses linked to counterfeit goods. Between January and May 2026, authorities recorded 116 cases, seized 224,042 infringing items and reported damages valued at 81,763,319 baht. Officials said the operations helped disrupt the supply chain of counterfeit goods and reduce economic losses suffered by intellectual property rights holders.

On 22 June 2026, the department and Meta Thailand jointly organised a workshop titled “Using Brand Rights Protection Tools to Protect Brand Rights”. More than 50 organisations representing private-sector rights holders took part in the training.

The event featured Meta specialists including Ing Sirikulbodi, Public Policy Manager for Facebook Thailand, and Just Wang, Intellectual Property Legal Counsel for Meta’s Asia-Pacific headquarters in Singapore. Participants received practical training on Brand Rights Protection, a technology tool that helps rights owners monitor, detect and report trademark-infringing products and copyright-violating content on Facebook more efficiently.

Officials said the initiative is intended to strengthen confidence among both Thai and foreign businesses, improve consumer protection and support the development of a stronger intellectual property ecosystem in Thailand that meets international standards.

The department also reminded sellers that offering counterfeit goods through online platforms carries criminal penalties. Trademark counterfeiting offences are punishable by up to four years’ imprisonment, a fine of up to 400,000 baht, or both. Copyright infringement offences carry penalties ranging from six months to four years in prison and fines of between 100,000 and 800,000 baht, or both.

ThaiRath reported that authorities said enforcement efforts and cooperation with digital platforms will continue as online commerce expands and infringement methods become more sophisticated.

Picture courtesy of ThaiRath

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Adapted by ASEAN Now ThaiRath 25 June 2026

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