Thai Beer News: Cheer In A Bottle

[george]

Cheer in a bottle

BANGKOK: -- Thai Asia Pacific Brewery Co Ltd, maker of premium beer brand Heineken, will launch a new ale called “Cheer” for the low-end segment of the market, an industrial source said yesterday.

The new beer will be launched in the next few months, he said. Cheer will compete with market leaders in the low-end segment such as Leo beer from Boonrawd Brewery and Archa beer from Beer Thai (1991) Co Ltd, also the producer of Chang beer.

Leo beer is now selling at all retail stores at between Bt38 and Bt40 for 630-ml bottles and Bt25 for 330-ml bottles. Leo is also available in cans at Bt25.

The launch of Cheer beer will allow Thai Asia Pacific Brewery to cover all segments. Heineken, its flagship beer, targets premium beer drinkers, while Tiger beer is positioned in the standard beer segment and serves medium-income customers who prefer quality

--The Nation 2005-09-01

[The_Moog]

Is the cheap stuff brewed any differently from the Premium?

All Thai beer tastes the same to me.

Thats a question for the beer-snobs out there, whose idea of being 'High Class' is to order a bottle of Klosters.

[sriracha john]

Hopefully, it doesn't contain any of the American laundry detergent with the same name....

[Totster]

Ah well.... I'll give it a try... The best way to gauge a beer is by the hangover the next day, so It's a good excuse for a session..

totster

[britmaveric]

What is exactly low end? If it tastes good and well is significantly cheaper seems they are pushing...more legless thai(s)?

[edh]

Where did Carlsberg Beer go? Were they thrown out of Thailand or did they pull out?

I mean, it is a huge market to pull out from

[monsieurhappy]

I thought Heineken was low end, can't get much lower than that cr@p!

[dr_Pat_Pong]

Another mountain for George to climb A new beer

[britmaveric]

Cheer=Cheerless Leader - hmmmm I wonder......... ??????

[Totster]

Doesn't anyone else think that "Cheer" is a crap name for a beer... ?

totster

[sriracha john]

Doesn't anyone else think that "Cheer" is a crap name for a beer... ?

totster 

<{POST_SNAPBACK}>

if it's an ultra-low alcohol... it could be Cheer Near Beer.....

actually, the dumbest marketing names has to include the ill-fated named:

Suzuki Smash motorcycle

[phibunmike]

Cheer in a bottle

BANGKOK: -- Thai Asia Pacific Brewery Co Ltd, maker of premium beer brand Heineken, will launch a new ale called “Cheer” for the low-end segment of the market, an industrial source said yesterday.

The new beer will be launched in the next few months, he said. Cheer will compete with market leaders in the low-end segment such as Leo beer from Boonrawd Brewery and Archa beer from Beer Thai (1991) Co Ltd, also the producer of Chang beer.

Leo beer is now selling at all retail stores at between Bt38 and Bt40 for 630-ml bottles and Bt25 for 330-ml bottles. Leo is also available in cans at Bt25.

The launch of Cheer beer will allow Thai Asia Pacific Brewery to cover all segments. Heineken, its flagship beer, targets premium beer drinkers, while Tiger beer is positioned in the standard beer segment and serves medium-income customers who prefer quality

--The Nation 2005-09-01

<{POST_SNAPBACK}>

So I am "low-end" - better have a another Leo to console myself...

[george]

I am low-end as well, Beer Chang! Simply the Best!

[The_Moog]

'Beer Thai' 4 me.

Also has a pleasing phallic-shaped bottle.

[bangsaen bob]

I'm still waiting for San Migugel, sorry about the spelling. It's one of the best beers in the world and soon to be here. Blue Ice and Red Horse here already, same brewery.

[mrbojangles]

Doesn't anyone else think that "Cheer" is a crap name for a beer... ?

totster 

Yep,

Do you think they meant to call it "Cheers" but as Thais don't usually pronounce the "S" the Marketing Dept didn't spell it right

[MyNameIsFarang]

Where did Carlsberg Beer go? Were they thrown out of Thailand or did they pull out?

I mean, it is a huge market to pull out from   

<{POST_SNAPBACK}>

Carlsberg scraps Asian JV

The short story is that Chang tried to screw them and Carlsberg dropped them like a hot brick.

[sriracha john]

I'm still waiting for San Migugel, sorry about the spelling.  It's one of the best beers in the world and soon to be here.  Blue Ice and Red Horse here already, same brewery.

<{POST_SNAPBACK}>

its ok... after several bottles of San Miguel, I used start asking for

"San Miguuugel, errrr.. San Migiigel... errr... San Migilee...uhhh... San Miiglelano?

uuhh... San Magoo??

ohh to heck with it... just give me a beer... it's the only brand you stock anyway"

ohhh... the wasted memories of a wasted youth in Subic Bay....

[Firefan]

In another "cheapie beer" thread we compared prices and the original post mentions 25 B for Leo cans! That is 7-11 prices and not normal retail.

Cheepie beers (Tesco lotus prices 16th August looking at single cans only):

Beer Thai: 17.50 B

REd Horse: 19.50 B

Leo: 19.50 B

Chang: 20 B

(I did not find Archa but believe Beer Thai level?).

Blue Ice jumps the price to 26 B/can (Tiger level?) - so they will be compeeding there if they price it at 25 B/can.

I bought a few of each of the cheapies in order to pick my favorite but have unfortunately been drinking them with friends not having a chance to do my own "blind tasting" (will I go blind?).

Leo was nice though, and the Red horse strong (6.9%) but nice too.

Cheers!

[sriracha john]

Beer Thai: 17.50 B

(I did not find Archa but believe Beer Thai level?).

I believe you mean "Thai Beer" brand... which btw has a decent taste for a thai beer and a good high alcohol content level. The highest available prior to the San Miguel entrants.

I believe "Beer Thai" is the unofficial name for Singha Beer.

At least that's been my experience when trying to ask for one at an establishment.

[Firefan]

John; you are ofcourse correct (the advertising campaigns must have worked on me!). Strength says 6.5% on the can, Chang and Blue Ice (San Miguel) 6.4% with Red Horse (by San Miguel as you mention) strongest at 6.9%.

The Thai Beer have not been tried yet, but the price is certainly friendly (2 beers for $1 and still money for the bus home)!

I have decided to invite a few friends over tonight and will try to line up all the cheapie beers (again... ) and do the tasting. It will be a blind tasting in order to take some of the "emotions" out of it, and I will report the result here.

I encourage others to do the same and will then make a poll here for people that have actually tried them all: Thai Beer, Archa, Chang, Leo, Red Horse.

Cheers!

Beer Thai: 17.50 B

(I did not find Archa but believe Beer Thai level?).

I believe you mean "Thai Beer" brand... which btw has a decent taste for a thai beer and a good high alcohol content level. The highest available prior to the San Miguel entrants.

I believe "Beer Thai" is the unofficial name for Singha Beer.

At least that's been my experience when trying to ask for one at an establishment.

[meelousee]

Archa 17B for the can I think the big bottle is 25b.

Good beer, not as strong as the other Thai brands but goes down well with BBQ.

Cheer beer? Why not Funny Fom

Silly name for a beer, there is one more comming soon "Diesel Beer" I wanted to taste the sample but ilyushin drank it all!