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Xiaomi: Chinese mobile sensation dips toes in US with accessories


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Xiaomi: Chinese mobile sensation dips toes in US with accessories

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SAN FRANCISCO (AP) — Xiaomi, one of China’s hottest companies, is bringing its blend of cheap yet fashionable technology and crowd-pleasing antics to the U.S.

Although its smartphones won’t be available here anytime soon, Xiaomi unveiled plans Thursday to test the U.S. market by selling inexpensive headphones and other accessories online. It plans to hew to the Internet-driven, customer-friendly model that has helped turn the company into a major player in mobile computing just five years after its founding.

Xiaomi — pronounced schow-mee — has made a name in China by selling sleek gadgets at relatively low prices, using online sales and social media to keep marketing and distribution costs low. Some analysts have hailed the company as the Chinese equivalent of Apple, in part because of its intensely loyal fans.

Read more: http://tech.thaivisa.com/xiaomi-chinese-mobile-sensation-dips-toes-us-accessories/4574/

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