Starbucks to Bring its Unique Coffeehouse Experience to the Vibrant Cambodian Market

[geovalin]

The FINANCIAL -- Starbucks Coffee Company on August 26 announced plans to open its first location in Cambodia by the end of 2015, representing the companys 16th market in the fast-growing China/Asia Pacific (CAP) region. The first location will open in the capital city of Phnom Penh by the end of 2015, at the newly expanded Phnom Penh International Airport.

Starbucks expects to open its second store in downtown Phnom Penh in early 2016, according to Starbucks. Cambodia is a vibrant country with a rich cultural heritage, and we are proud to bring the unparalleled Starbucks Experience to this market, said John Culver, group president, China/Asia Pacific, Channel Development and Emerging Brands, Starbucks Coffee Company.

We look forward to becoming a part of Cambodias local coffee culture, embracing its traditions and sharing our deep passion and knowledge of the best coffees from around the world. Building on a 15-year collaboration with Hong Kong Maxims Group, Starbucks has entered a licensing agreement to open Starbucks® stores in Cambodia with Coffee Concepts (Cambodia) Limited, part of Hong Kong Maxims Group.

Coffee Concepts (Cambodia) Limited will be responsible for delivering Starbucks iconic coffeehouse experience to customers and stewarding the brands growth in the country. This agreement builds on Maxims experience in successfully investing in and growing the Starbucks brand across Hong Kong, Macau and, most recently, Vietnam. We are pleased to be extending our partnership with Starbucks to Cambodia and look forward to leveraging our expertise and knowledge of the Starbucks brand to deliver the Starbucks Experience to customers in the market, said Michael Wu, Chairman and Managing Director, Hong Kong Maxims Group. For 44 years, Starbucks has built its brand by delivering a consistent, authentic in-store experience to customers around the globe.

The Starbucks Experience is built on sourcing high-quality arabica coffee, delivering high-quality product innovation and surprising and delighting customers with an uplifting experience through engaged, passionate and knowledgeable baristas. Starbucks today operates more than 5,200 stores and employs more than 80,000 partners (employees) across 15 markets in the CAP region. Through its licensed partner Coffee Concepts (Hong Kong) Limited, a subsidiary of Hong Kong Maxims Group, Starbucks operates more than 150 stores in Hong Kong and Macau. Similarly, Starbucks operates 15 stores in Vietnam through Viet Idea Food and Beverages Limited, a sub-licensee of Coffee Concepts (Vietnam) Limited, also a subsidiary of Hong Kong Maxims Group.

source: http://finchannel.com/index.php/business/item/48347-starbucks-to-bring-its-unique-coffeehouse-experience-to-the-vibrant-cambodian-market

[Cats4ever]

There is good coffee in Cambodia; why go backwards.

[Lupatria]

How much did they pay the "author" of is advertisement?

[Roota]

There is good coffee in Cambodia; why go backwards.

Most coffee in Cambodia is in fact pretty crappy, but yes, there is good stuff too, for example at the Brown Coffee chain. Nothing 'backwards' about Starbucks though -- they attract a lot of snobbish criticism because of their success and their prices, but they make a decent product. In fact I look forward to being able to buy some of their Latin American blends in Phnom Penh.

[timmyp]

"Starbucks to Bring its Unique Coffeehouse Experience"

Very unique, you hardly see them anywhere.

[asdecas]

A pox on Starbucks, its product and its corporate culture. One looks forward to them crashing and burning in Cambodia.

[Anthony5]

I wonder why Starbucks is so popular in undeveloped countries like Thailand, Cambodia, the US and UK?

[Krataiboy]

The Starbucks Experience is built on sourcing high-quality arabica coffee, delivering high-quality product innovation and surprising and delighting customers with an uplifting experience through engaged, passionate and knowledgeable baristas.

Silly me! And there was I thinking it was built on screwing impoverished plantation workers and "lifestyle" addicts with more money than sense.

[hawker9000]

There is good coffee in Cambodia; why go backwards.

Most coffee in Cambodia is in fact pretty crappy, but yes, there is good stuff too, for example at the Brown Coffee chain. Nothing 'backwards' about Starbucks though -- they attract a lot of snobbish criticism because of their success and their prices, but they make a decent product. In fact I look forward to being able to buy some of their Latin American blends in Phnom Penh.

"they attract a lot of snobbish criticism because of their success and their prices"

Exactly. There's always somebody to whine over somebody else's earned success. It'd be amusing if it weren't so predictable and terminally lame.

[Cats4ever]

There is good coffee in Cambodia; why go backwards.

Most coffee in Cambodia is in fact pretty crappy, but yes, there is good stuff too, for example at the Brown Coffee chain. Nothing 'backwards' about Starbucks though -- they attract a lot of snobbish criticism because of their success and their prices, but they make a decent product. In fact I look forward to being able to buy some of their Latin American blends in Phnom Penh.

Put me down as a snob.

[mrfill]

There is good coffee in Cambodia; why go backwards.

Most coffee in Cambodia is in fact pretty crappy, but yes, there is good stuff too, for example at the Brown Coffee chain. Nothing 'backwards' about Starbucks though -- they attract a lot of snobbish criticism because of their success and their prices, but they make a decent product. In fact I look forward to being able to buy some of their Latin American blends in Phnom Penh.

There's an old saying.... you can take a moron to Starbucks, but you can't make them think

[Sheryl]

They've got a lot of well established competition that got there before them and already have multiple branches:

Gloria Jean's, Brown, JoMo....

Plus innumerable non-chain local coffee shops, some of them pretty upscale.

[hawker9000]

They've got a lot of well established competition that got there before them and already have multiple branches:

Gloria Jean's, Brown, JoMo....

Plus innumerable non-chain local coffee shops, some of them pretty upscale.

I expect they're well aware of that. If they can't win customers, they'll fail. If they can, they'll succeed. If they want to make the venture and take the business risk, that's entirely their choice.

[nidieunimaitre]

If I ever want baked air and other marketing non sense, I will surely visit Starbucks.

For coffee, no thanks.

[hawker9000]

If I ever want baked air and other marketing non sense, I will surely visit Starbucks.

For coffee, no thanks.

I have it on the very best authority that absolutely no one is going to force you to visit them (no matter how much you might hate their coffee or envy their business success...).

Listening to the Haters Starbucks Chapter sounding off is always entertaining. I personally find their stock chart more illuminating though...

[nidieunimaitre]

If I ever want baked air and other marketing non sense, I will surely visit Starbucks.

For coffee, no thanks.

I have it on the very best authority that absolutely no one is going to force you to visit them (no matter how much you might hate their coffee or envy their business success...).

Listening to the Haters Starbucks Chapter sounding off is always entertaining. I personally find their stock chart more illuminating though...

Presently our European tour has brought me & my wife to Portugal - great coffee, no Starbucks in sight. Only small independent businesses selling coffee, the free market as it is called, not Big Ugly Business.

PS You got it half right: Yes I am a hater (of Big Business), but also a lover (of small business).

[nidieunimaitre]

Forgot to mention: an espresso is 60 cent, a chinesa (cappuccino) is 90 cent. That includes free local atmosphere.

[Sheryl]

The two party flamefest is not officially OVER.

Cease and desist.

[nidieunimaitre]

QUOTE FROM OP "unique coffeehouse experience" UNQUOTE

This happened at Dubai airport, not Starbucks, but similar overpriced bigbusinessarised trendy life style establishment.

ME: I would like a cappuccino please

SHE: what flavor would you like?

ME: ????? <flabbergasted>

SHE: ????? <flabbergasted because I am speechless>

SHE: names a long list of different flavors

ME: I'll have coffee flavor thanks