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Entrepreneurial undertaker takes the hassle out of dealing with death


geovalin

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Close your eyes,” Yos Bunleng instructs. “Now imagine that your relative has just died. What are the problems?” Bunleng’s sales pitch, delivered in a gadget-filled Tuol Kork office earlier this week, is effective. Death in Cambodia creates logistical problems that those affected are ill-equipped to deal with: mourning rituals are elaborate, and require a coffin, musicians and a fully decorated marquee to be delivered on the same day as the death. “I see a lot of difficulties with funeral management in this country,” said Bunleng, an energetic man in his late 20s, who records all his interviews on a tripod-mounted DSLR, and whose office is wallpapered with marketing-strategy flowcharts.

Bunleng said it took him four years of research to come up with his business venture: memorial planning that streamlines the complexity of funeral arrangements by putting it all in the hands of a single organiser – himself. Morodok Memorial Planning, the company he set up last year, has the potential to furnish grieving families with everything from a photographer to the embalming chemicals needed to inject into the deceased.

EXCELLENT LONG ARTICLE TO BE READ

read more: http://www.phnompenhpost.com/post-weekend/entrepreneurial-undertaker-takes-hassle-out-dealing-death

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