Innovative community endeavour gives roselle farmers a boost

By SOMLUCK SRIMALEE 
THE NATION 
NAKHON PATHOM

 

Head of Sanamchan Community Enterprise SaAad Chungsamarn introduces dried fruit and vegetable products under brands ‘Pri Tip’ and ‘Is Loei’ that now generate combined sales of Bt500,000 a month.

 

IT WAS last decade that Sa-Aad Chungsamarn, head of Sanamchan Community Enterprise, decided to support roselle farmers in Nakhon Pathom suffering from a price drop due to the crop’s oversupply.

 

The move to produce added value to the crop by using a machine to dry roselle as well as other fruits and vegetables now generates a sustainable income of Bt500,000 a month on average for 50 farmers in the province.

 

“I saw more roselle in the province until its price dropped, causing some of it to be wasted,” Sa-Aad said.

 

Full story: http://www.nationmultimedia.com/news/business/corporate/30301807

 

 

 

-- © Copyright The Nation 2016-12-10

Roselle (aka Hibiscus) flowers not only make a delicious hot or cold tea, but the flowers' rich red pigments (flavonoids) are also an effective anti-inflammatory and anti-cancer remedy.