Absolutely........baguettes being a prime example.
I am just back from a 2 week holiday in Vietnam (my 5th visit). I think that Vietnam has HUGE potential and IMO has a much broader and varied environment than Thailand. The development around Da Nang and Hoi An since my last, pre-Covid, visit is immense; high quality resorts, high rise hotels/condos and an infrastructure that Thailand couldn't hold a candle to. Danang beach road, for example, is a what Pattaya should have designed 30 odd years ago.