Thanks to the "face" concept I can tell everyone at dinner that I'm a astronaut cowboy millionaire... and they can't say anything, to my face. I can sit there all night and regale them with stories and anecdotes of my high flying, rich and famous exploits.
Do I realise there was a hole in my shirt pocket afterwards and that over half the people at said dinner can't speak English, sure, does it matter, no. Nobody says anything about my over the top, jump the shark, lie stories.
It's fantastic.