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Pattaya to Boost Status as World-Class Tourist Destination

Pattaya nightlife operators have called on the city’s next mayor to work closely with the business sector and support policies aimed at strengthening Pattaya’s position as a world-class tourist resort. The appeal comes ahead of the Pattaya mayoral and city council elections on June 28, 2026, with business owners seeking greater cooperation to support tourism and economic growth.

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Lisa Hamilton, President of the Pattaya Nightlife Operators Association, said the incoming mayor should have a strong understanding of the local business community, listen to industry concerns, and maintain ongoing collaboration with private sector stakeholders. She noted that previous cooperation with city administrators had helped operators communicate issues effectively and contribute to the city’s development.

“We hope the new mayor, regardless of who is elected, will continue this close partnership to ensure smooth development of the city and its tourism industry,” Hamilton said.

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Picture courtesy of Matichon

The association has put forward two key proposals designed to enhance Pattaya’s tourism appeal. The first is to extend the closing time for entertainment venues in designated entertainment zones from the current 4:00 AM to 6:00 AM. Operators argue that longer opening hours would better match tourist behaviour and help sustain economic activity in one of Thailand’s leading international destinations.

The second proposal calls for a review of existing zoning regulations governing entertainment venues. According to the association, many of the current rules were introduced years ago and no longer reflect Pattaya’s significant urban expansion. Business owners are seeking an expansion of designated entertainment zones in high-potential areas to allow more venues to operate legally while improving regulation and supporting long-term tourism growth.

The group highlighted Jomtien as an example, noting that although the area now contains hundreds of bars, it is still technically outside official entertainment zones. Operators say businesses there have only been granted temporary permission to remain open later despite repeated requests for permanent zoning changes.

Pattaya’s nightlife sector previously benefited from national measures that extended operating hours to 4:00 AM in selected pilot areas. Operators credit those changes with helping to stimulate the city’s nighttime economy and attracting visitors.

The latest proposals are intended to help Pattaya remain competitive with other major tourism destinations worldwide. Nightlife operators believe that updated regulations and extended operating hours would further support the city’s ambition to be recognised as a world-class resort destination.

The requests come as voters prepare to choose a new city administration. Candidates in the mayoral race include incumbent Poramese Ngampichet, Itthiwat Wattanasaathorn of the People’s Party, independent candidate Sakchai Tangho, and two other contenders. Voting for both the mayoral and city council elections is scheduled for June 28, 2026.

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image.png Adapted by ASEAN Now Matichon 8 June 2026

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sambum Ruby Member

sambum

Advanced Member
4 minutes ago, Hummin said:

This is normal most hot spots

Then they are not "World Class" Tourist destinations!!!

Hummin Star Member

Hummin

Advanced Member
10 minutes ago, sambum said:

Then they are not "World Class" Tourist destinations!!!

I will give you that. Still, Pattaya is what it is.

To be honest, I have never experienced anything negative in Pattaya, or in Thailand one way or the other, and many others have had the same experience.

AngryMan Senior Member

AngryMan

Member
11 hours ago, Mark17AA said:

Today's laugh of the day... Have these people ever been to Pattaya?

World class... World arse more like.

Sorry mate, but I think you missed an opportunity there!

It should have read World ASS!💩

thaibreaker Gold Member

thaibreaker

Advanced Member
8 hours ago, Taboo2 said:

Here we go....blame the "Devi's Weed" for all your problems.

Weed is attracting a different kind of "tourists" to Pattaya. That's just a fact.

And it smells terrible. Fact.

It's an addition to already existing problems. Get real.

pomchop Ruby Member

pomchop

Advanced Member
11 hours ago, wensiensheng said:

“The association has put forward two key proposals designed to enhance Pattaya’s tourism appeal. The first is to extend the closing time for entertainment venues in designated entertainment zones from the current 4:00 AM to 6:00 AM. Operators argue that longer opening hours would better match tourist behaviour and help sustain economic activity in one of Thailand’s leading international destinations.”

A classic reason why Pattaya is not, and will not become, a world class destination. Even as they espouse such an image, they reveal that it actually isn’t and are simply doubling down on what it is in reality.

extend closing times from 4 am to 6am to better match tourist behavior? out of all the things the association could do that is perhaps the dumbest idea ever. Anyone who reads the daily reports of fights, brawls, drunken disputes, etc would know that most of the reported incidents happen after 2 am....so if you want to "match" tourist behavior of violence in late night hours and extend til dawn? good luck with that.....what could possibly go wrong?

geisha Platinum Member

geisha

Advanced Member
9 hours ago, connda said:

Look at the infrastructure of Singapore and then the infrastructure of Pattaya. Pattaya will NEVER be a "World Class" tourist destination.

Of course it won’t. But you can still have fun in Spore get drunk and behave yourself.I ve lived in the south of France for years , plenty girls on the game in Cannes and Nice, all well controlled. Drugs are a no no, but present. There’s no fighting, drunks or drugged, ladyboys or blatant prostitution. Closing hours are respected . Lots of real 5 star

Palace hotels , places where the rich and famous come to stay, all the designer shops and just normal clothes shops , good clean restaurants and world class malls . All that you can’t get in Pattaya ! You have to give the tourists what they like/ want, and unfortunately in Thailand it’s cheap girls, boys and cannabis. In all the years I or my family/ friends have come to Thailand , we never buy anything , not even a decent swimsuit or bikini. What’s on offer, market stuff Singa T shirts. My niece stayed in a well known hotel in Pattaya and gave it a max of 3 *. She said the best thing there were the cleaners who were all from Myanmar. I really believe that the Thai politicians, authorities etc have never gone anywhere in the West. They have no idea what tourists want.

One look at the road death statistics and the state of pavements of Pattaya and they’d be on the next plane out.

Pattaya resembles a shanty town.

pepi2005 Silver Member

pepi2005

Advanced Member

Just make "Happy Hours" happy hours again and reduce drink prices by 50% during that time.

People avoiding the rip-off 'world class tourist venues' on Walking Street and Soi Buakhaow currently will then certainly return again and make you happy as well.

pomchop Ruby Member

pomchop

Advanced Member
26 minutes ago, pepi2005 said:

Just make "Happy Hours" happy hours again and reduce drink prices by 50% during that time.

People avoiding the rip-off 'world class tourist venues' on Walking Street and Soi Buakhaow currently will then certainly return again and make you happy as well.

soi buahkaow is full of happy hour bars for 50/60 baht beers and a few with 70 baht or so big beers all day/night.....if you want to drink you can do so very cheaply....if you want to go into a place with naked girls dancing that is a different story altogether.

trainman34014 Ruby Member

trainman34014

Advanced Member

If nothing else we do get a laugh from all this rubbish. Can't count how many times in the last 20 odd years i have lived here that Pattaya was going to become a 'World Class Tourist and Family Destination' !

cookie1974 Senior Member

cookie1974

Member

Pattaya and World Class do not belong in the same sentence

mangkut70 Senior Member

mangkut70

Member

why not back to 24h without restrictions? Up to the bar owners when they want to open and close?

I kind of liked the time when in the morning you could meet the guys from last night at the same bar. Some had their first beer of the day and some the last of the previous night...

Bday Prang Star Member

Bday Prang

Advanced Member
3 hours ago, cookie1974 said:

Pattaya and World Class do not belong in the same sentence

Don't knock it , and the words "world class" are actually pretty meaningless , it all depends on what one is looking for, and if one is looking for the sort of stuff that Pattaya is famous for, I would imagine its right up there with the best of them,

SiSePuede419 Platinum Member

SiSePuede419

Advanced Member
7 hours ago, thaibreaker said:

addition to already existing problems

The smell of weed is a relatively insignificant problem that only causes consternation in what in America is known as Karen's, whiny complainers who enjoy sticking their noses into other people's business instead of tending to their own.

Focus on Pattaya's "already existing problems" such as alcoholism which results in many deaths.

Correct me if I am wrong but so far, unlike alcohol or tobacco not a single person has died from the smell of weed.

Alcohol & Tobacco: Problem

Smell of Weed: Not a problem

Glad I could clear up your delusional claim.

Truth! 👑

Off Piste Silver Member

Off Piste

Advanced Member
7 minutes ago, SiSePuede419 said:

The smell of weed is a relatively insignificant problem that only causes consternation in what in America is known as Karen's, whiny complainers who enjoy sticking their noses into other people's business instead of tending to their own.

Focus on Pattaya's "already existing problems" such as alcoholism which results in many deaths.

Correct me if I am wrong but so far, unlike alcohol or tobacco not a single person has died from the smell of weed.

Alcohol & Tobacco: Problem

Smell of Weed: Not a problem

Glad I could clear up your delusional claim.

Truth! 👑

The smell of weed, in particular to those that don't smoke it, is obnoxious, as is the smell of the clothing of those that do............Karen doesn't care if you smoke it, just better if it doesn't permeate another's public space.......

SiSePuede419 Platinum Member

SiSePuede419

Advanced Member
58 minutes ago, Off Piste said:

The smell of weed, in particular to those that don't smoke it, is obnoxious, as is the smell of the clothing of those that do............Karen doesn't care if you smoke it, just better if it doesn't permeate another's public space....

The smell of weed is subjective.

Some people in Pattaya like it, some do not.

It's illegal to smoke in public in Pattaya unless you are smoking tobacco which is OK right...?!?

Tobacco causes much more harm in Pattaya than Weed FACT.

Alcohol causes much more harm in Pattaya than Weed. FACT

Isn't this the topic?

Pattaya being "World Class"?

Why should we focus on one person's subjective feelings that the smell of weed in Pattaya is quote "disgusting" and quote "a problem" while ignoring much much much more serious problems that exists in Pattaya

Amusing the topic is "world class" but the poster is focusing on his personal feelings, not what the world thinks.

By the way, my feeling is that tobacco smells much more disgusting than weed and the people that use tobacco in public (even when legally permitted) are not very bright to have gotten addicted to nicotine ignoring warning ⚠️ and cautions from doctors and scientists, even ignoring the warning printed on the label for decades, they seem overconfident in their own feelings, let's say.

Just like we see in Pattaya, or any day here on TV/AN

Off Piste Silver Member

Off Piste

Advanced Member
4 minutes ago, SiSePuede419 said:

The smell of weed is subjective.

Some people in Pattaya like it, some do not.

1st line ..absolutely

Lets see........let's have a vote........................

SiSePuede419 Platinum Member

SiSePuede419

Advanced Member
10 minutes ago, Off Piste said:

1st line ..absolutely

Lets see........let's have a vote........................

I see you are still ignoring the World Class Alcoholic Tobacco stinking problems walking around in Pattaya in order to validate your own personal feelings.

Checks out

Tobacco smells much more disgusting than weed 😂

Off Piste Silver Member

Off Piste

Advanced Member
1 minute ago, SiSePuede419 said:

I see you are still ignoring the World Class Alcoholic Tobacco stinking problems walking around in Pattaya in order to validate your own personal feelings.

Checks out

Not ignoring....., only interested in the weed angle..............

Captain Flack Star Member

Captain Flack

Global Moderator

Flame post removed @SiSePuede419 this is the second and last public notice, discuss the topic, not bait other posters.

Rule 9. You will not post disruptive or inflammatory messages. You will respect other members and post in a civil manner. Personal attacks, insults or hate speech posted on the forum or sent by private message are not allowed.
 
10. You will not post troll messages. Trolling is the act of purposefully antagonizing forum members by posting controversial, inflammatory, irrelevant or off-topic messages with the primary intent of provoking other members into an emotional response or to generally disrupt normal on-topic discussion.

jacko45k Star Member

jacko45k

Advanced Member
23 hours ago, redwood1 said:

Increasing closing time will give the Ladyboys 2 more hours to extend some of that World Class hospitality to very drunk tourists on the way home from the bars...

I suspect they will not look so good as the sun comes up at 6am. They will need to head off to their coffins before the first light.

mikebell Diamond Member

mikebell

Advanced Member
On 6/8/2026 at 5:29 AM, ikke1959 said:

Maybe it would be better that Pattaya started with a good working policeforce, all legal entertainment venues, and fight the corruption and scamming, to start with.

Well said. It wouldn't do any harm if they looked at the daily road death figures once in a while. I keep hearing about crackdowns on helmets etc. but see little signs of enforcement.

I am convinced that the Thai reputation for corruption starts at the village policeman level and continues upwards.

ikke1959 Diamond Member

ikke1959

Advanced Member
7 hours ago, mangkut70 said:

why not back to 24h without restrictions? Up to the bar owners when they want to open and close?

I kind of liked the time when in the morning you could meet the guys from last night at the same bar. Some had their first beer of the day and some the last of the previous night...

What a boring life if it only is based on drinking. Every day and whole day long. I am wondering if people would live in their home country they would do the same. Drinking from early morning to early morning. The entettainment venues should be closed at 2 am just to prevent this kind of behavior. Thailand is obsessed by alcohol regulations except when the entertainment industry is involved

Ralf001 Star Member

Ralf001

Advanced Member
4 minutes ago, ikke1959 said:

Thailand is obsessed by alcohol regulations except when the entertainment industry is involved

I wonder why that might be !

"The tourism and entertainment sector in Thailand brings in roughly THB 2.58 trillion to 2.7 trillion (~$79 billion to $86 billion USD) annually, accounting for around 10% to 15% of the country's total GDP."

henryford1958 Silver Member

henryford1958

Advanced Member
4 hours ago, SiSePuede419 said:

The smell of weed is a relatively insignificant problem that only causes consternation in what in America is known as Karen's, whiny complainers who enjoy sticking their noses into other people's business instead of tending to their own.

Focus on Pattaya's "already existing problems" such as alcoholism which results in many deaths.

Correct me if I am wrong but so far, unlike alcohol or tobacco not a single person has died from the smell of weed.

Alcohol & Tobacco: Problem

Smell of Weed: Not a problem

Glad I could clear up your delusional claim.

Truth! 👑

The smell of weed is not the problem. It's that it attracts a load of tattooed stoners who want to get drunk, cause trouble and race around on their high powered bikes at all hours. The exact opposite of a world class tourist destination. Would you see those in Singapore, Da Nang etc?

wensiensheng Platinum Member

wensiensheng

Advanced Member
6 hours ago, Bday Prang said:

Don't knock it , and the words "world class" are actually pretty meaningless , it all depends on what one is looking for, and if one is looking for the sort of stuff that Pattaya is famous for, I would imagine its right up there with the best of them,

Indeed. If what Pattaya has to offer is what the tourist wants, it is world class in that sense. And it’s true, extending licensing hours will make it even more attractive for that type of tourist, and hence, even more world class.

The issue is: is that the type of tourist that Thailand is targeting? According to TAT and Ministry of tourism, no. They want what they call quality tourists. Late night brawls, drunken behavior, public sex, etc etc, don’t seem to fit with that target segment.

Specifically, I never heard TAT or the Ministry for tourism say: we want higher numbers of people staying in 2star accommodation who have the propensity to behave badly, get drunk every night and engage in fist fights, so let’s extend licensing hours and get more of them.

But if the Thai tourism authorities want to call a spade a spade, then sure, go all in on Pattaya as a world class sex tourists delight and extend licensing hours. TBH, it’s not far from what they have been doing all along, they just don’t admit to it.

SiSePuede419 Platinum Member

SiSePuede419

Advanced Member
5 minutes ago, henryford1958 said:

The smell of weed is not the problem. It's that it attracts a load of tattooed stoners who want to get drunk, cause trouble and race around on their high powered bikes at all hours

The first line is true.

But your second implies there's some connections between stoners and whatever that group is called, we used to call them Motorcycle gangs, but maybe that's not politically correct anymore since a lot of them are just rich tourists on organized tours being obnoxious.

Mob mentality happens all the time at sporting events where they burn cars and riot in the streets to "celebrate" their teams victory or loss, it really doesn't matter it's an excuse to run wild in the streets.

Do you really believe these rich people are getting stoned first?

Highly doubtful, Señor.🌮

Most stoners I know just want to chill, maybe eat some good food and maybe smoke some more.

Most rich people I know think weed is low class, they're into fine whiskey, cocaine, ketamine or pills.

I think the people who dress up in leathers and ride in groups are hopped up on yaa baa (staying up all night) and then drinking to "come down" it doesn't work, you're still not going to sleep and you're just drunk.

So high probability the intersection between

Motorcycle gang rallies::Stoners < 0.001%

Possible, but unlikely. 👋

newnative Diamond Member

newnative

Advanced Member

Both ideas put forward are very bad. The entertainment zones should not be expanded and the hours should not be extended until 6am. Neither idea would 'boost' Pattaya as a world-class tourist destination--they would both do the exact opposite.

The city administration, itself, is doing next to nothing to 'boost' Pattaya. Infrastructure improvements, especially to the road system, are practically non-existent. The only things I have seen are some guard rails installed on Sukhumvit and some sidewalks being resurfaced for the umteenth time. Nothing hard or challenging is being undertaken to improve things, just easy stuff like the two I mentioned. No hard decisions are being made, like eliminating parking on some of the major roads to add extra travel lanes--North Pattaya Road desperately needs this.

The last road project of any consequence was the Sukhumvit underpass, and how many years ago was that? There were supposed to be 3 underpasses but only 1 actually got built--par for the course. The good things happening in Pattaya have all been done by private industry, when there should be good things being done by both private industry and the government.

jippytum Platinum Member

jippytum

Advanced Member

Another new slogan for Pattaya. Lipstick on a pig comes to mind

DaRoadrunner Gold Member

DaRoadrunner

Advanced Member

The Thais and their image. World class tourist destination. World class whore house is more like it.

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