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DTAC, YouTube join up to offer family friendly content

By The Nation Weekend 




dtac HAS joined hands with Google to provide children-friendly and family-oriented content.


The Internet service provider and YouTube will provide free 2GB data for a month to watch video clips via YouTube Kids, an app for families and kids. The give-away runs from January 12 to April 11, with other service providers later included in the programme.


DTAC will also partner with top YouTube content creators, including Kru Noklek, Dek Jew Chill Out, Lovely Kids Thailand, Pororo, Madame TV, and Brianna’s Secret Club, to provide informative programming and entertainment content to celebrate National Children’s Day.


Given that many children watch YouTube daily, DTAC wants to help reduce the likelihood that they will access inappropriate content, says Panthep Nilasinthop, senior vice president and head of digital sales, services and marketing division, for the company.

To help reduce that risk, DTAC (also known as Total Access Communication) joined forces with YouTube as part of an online ecosystem intended to benefit Thai children and youth by helping inspire them to make good choices and develop their creativity.


“DTAC aims to run a children-friendly business by designing products and services for child and youth under age 18, of which 82 per cent of them surf the Internet via their mobile phones,” said Panthep.


Moreover, the YouTube Kids app allows parents to choose the times that the Internet can be accessed to ensure it suits their households.


The app helps parents discipline their kids by limiting Internet playtime, resulting in a happier and more meaningful family time. 


Jeerapat Sukanghong, creator of Kru Noklek on YouTube, said that the behaviour of Thai children is going through rapid changes. They love to learn something new all the time, especially from YouTube. 


YouTube is like their big school, says Jeerapat. They spend more time on YouTube than they do at their school. 


The Kru Noklek channel on YouTube has 8 million viewers per day. Thus, content creators can be compared to teachers, as they are responsible for what the children are exposed to.


Parents must monitor and advise their children about proper access to numerous types of content, says Jeerapat.


The outstanding feature of YouTube Kids is the parental control. Apart from the classification of children-appropriate content into two groups by kids’ ages, parents can set limits on watching time through a built-in timer. 


Parents can also create a separate profile for each kid, with up to eight plans. Each profile has a separate set

of viewing preferences, recommendations and personal settings.


Source: http://www.nationmultimedia.com/detail/Startup_and_IT/30362101


-- © Copyright The Nation 2019-01-12
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