Sunday deadline looms to conclude World Cup broadcast deal for Thailand

[webfact]

 

The Sports Authority of Thailand (SAT) has until this Sunday to conclude a deal with FIFA for World Cup 2022 broadcast rights in Thailand, otherwise the Thai audience will miss out on the chance to see the matches.

 

SAT Governor Kongsak Yodmanee admitted that, as of today (Monday), they are still short of about one billion baht to meet the cost of the broadcast rights, as they continue trying to negotiate a further discount.

 

A memorandum of understanding is scheduled to be signed today between the SAT and the Office of the National Broadcasting and Telecommunications Commission (NBTC) for the 600 million baht already pledged by the NBTC board.

 

Full story: https://www.thaipbsworld.com/sunday-deadline-looms-to-conclude-world-cup-broadcast-deal-for-thailand/

 

-- © Copyright Thai PBS 2022-11-14

 

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[WHansen]

A day late and 16,721,000 Dollars short

[SantikamSpinner]

29 minutes ago, WHansen said:

A day late and 16,721,000 Dollars short

a day late? They have until Sunday – according to the source itself. And assuming the 16.7m dollars is the “600m” baht, it's a billion baht, or nearly 28m dollars, they are missing. Otherwise, spot on!

 

On the other hand,

1. why should the Thais get away with paying less than other countries for coverage? This happens every 4 years, for those not familiar with the place.

or

2. if this lot can chuck money around to “host” the crop of [deleted] flying in this week for the APEC nonsense, they can find a spare billion for another money-waster. 'Cos Bangkokians sure do not appreciate the chaos caused.

 

Or perhaps the [deleted] pollie with the watches could sell a couple to finance the deal?

 

[James105]

I don't get it.   Does Thailand not have broadcasters that can sell advertising to cover the costs of showing the football?  The world cup is literally the most popular sporting event in the world attracting hundreds of millions (if not a billion plus) viewers.   Obviously it is quite late in the day for broadcasters to sell advertising space now but I'm baffled  how they have managed to mess this up.   I didn't realise TV companies showing football relied on government intervention and I have never heard of a country not managing to be able to show this before.  

 

I've also heard they have delayed the decision to decide whether or not to allow bars to stay open until 4am to show the 2am games until 29th November, a full 9 days after the world cup has started, and even then they are only (apparently) planning to trial it in Phuket first!   It's only a 4 week tournament so by the time the "trial" ends the world cup will probably be over.  

 

[hotchilli]

18 hours ago, webfact said:

SAT Governor Kongsak Yodmanee admitted that, as of today (Monday), they are still short of about one billion baht to meet the cost of the broadcast rights, as they continue trying to negotiate a further discount.

A further discount...

please please we are an impoverished nation and need help.

[motdaeng]

10 hours ago, SantikamSpinner said:

... why should the Thais get away with paying less than other countries for coverage?  ....

thailand should be charged at least 4 times more than other countries,

the same as foreigners have to pay to enter a thai national park ... ????