More than half of Twitter’s top 1,000 advertisers stopped spending on platform, data show

[onthedarkside]

 

New YorkCNN — More than half of Twitter’s top 1,000 advertisers in September were no longer spending on the platform in the first weeks of January, according to data provided to CNN by digital marketing analysis firm Pathmatics, in a striking sign of how far reaching the advertiser exodus has been following Elon Musk’s acquisition of the company.

 

Some 625 of the top 1,000 Twitter advertisers, including major brands such as Coca-Cola, Unilever, Jeep, Wells Fargo and Merck, had pulled their ad dollars as of January, according to estimates from Pathmatics, based on data running through January 25.

 

Wells Fargo said it “paused our paid advertising on Twitter” but continues to use it as a social channel to engage with customers. The other brands did not immediately respond to a request for comment.

 

https://edition.cnn.com/2023/02/10/tech/twitter-top-advertiser-decline/index.html

 

[pegman]

ain't that a shame? 555

[OneMoreFarang]

I don't know much about advertisement business. But I am sure they, like almost any other business, like consistency. When the boss changes rules from one day to the next that is not what companies want. They also don't want that maybe two days later the rules are returned or changed again in another way.

 

I don't know if Elon Musk cares about a couple of billions of dollars. But in case if he cares then maybe he should think a day or two longer about his decisions. And maybe he should think about possible unintended consequences. Last but not least maybe he could talk to experts in the field about these things.

[ukrules]

Advertising is down across the board, if you somehow think this is driven by petty squabbles about Elon Musk outside of a couple of activist companies then you are deluded.

 

2 hours ago, OneMoreFarang said:

But in case if he cares then maybe he should think a day or two longer about his decisions.

What decisions?

[Bkk Brian]

17 minutes ago, ukrules said:

Advertising is down across the board, if you somehow think this is driven by petty squabbles about Elon Musk outside of a couple of activist companies then you are deluded.

 

What decisions?

Really? Not at Facebook and projected to grow:

 

 

https://www.statista.com/statistics/544001/facebooks-advertising-revenue-worldwide-usa/

[OneMoreFarang]

1 hour ago, ukrules said:

What decisions?

Just follow him on Twitter. Or read news written by people who follow him.

It seems he does management by twitter. What an interesting "style".

[Tug]

7 hours ago, ukrules said:

Advertising is down across the board, if you somehow think this is driven by petty squabbles about Elon Musk outside of a couple of activist companies then you are deluded.

 

What decisions?

Naaa it’s about all the lies and division Elon allows wish the advertisers would do the same with Fox News !

[placeholder]

8 hours ago, ukrules said:

Advertising is down across the board, if you somehow think this is driven by petty squabbles about Elon Musk outside of a couple of activist companies then you are deluded.

 

What decisions?

Did any of the other major social media providers experience the kind of fall that Twitter did?

[ukrules]

3 hours ago, placeholder said:

Did any of the other major social media providers experience the kind of fall that Twitter did?

I don't know but I know they all fired a large percentage of their workforce.

 

They didn't do that because people are using facebook less, or did they?

Edited February 12, 2023 by ukrules

[candide]

12 hours ago, ukrules said:

Advertising is down across the board, if you somehow think this is driven by petty squabbles about Elon Musk outside of a couple of activist companies then you are deluded.

 

What decisions?

Ahem....

"the first quarter of 2022, the volume of social media ad impressions was three percent higher than in the third quarter of 2021. In the last presented quarter, the volume was 23 percent higher than during the third quarter of 2021."

https://stagingfr.statista.com/statistiques/1272413/social-media-ad-clicks/

 

"The global social media advertisement market is expected to grow from $111.97 billion in 2021 to $130.53 billion in 2022 at a compound annual growth rate (CAGR) of 16.6%"

https://www.globenewswire.com/news-release/2022/09/23/2521928/0/en/Social-Media-Advertisement-Global-Market-Report-2022.html#:~:text=The global social media advertisement,(CAGR) of 11.4%.

 

 

[placeholder]

5 hours ago, ukrules said:

I don't know but I know they all fired a large percentage of their workforce.

 

They didn't do that because people are using facebook less, or did they?

A large percentage? Really? That's the best you can do? I doubt you could be any more vague.

[spidermike007]

Musk simply cannot get out of his own way, and like another egomaniac the world had to deal with for 4 long years, his petty squabbles and thin skin have cost him dearly. He is obviously brilliant in certain areas, and 13 years old, in other areas. 

[onthedarkside]

Elon Musk Resorts To Asking Users To ‘Like’ Competing Electric Car Ad On Twitter

 

 

Elon Musk, the CEO of Twitter who’s reportedly struggling with engagement on his social media platform, personally asked Twitter users to like a car ad for Hyundai on Friday, it was the latest sign that Musk may be out of ideas on how to make Twitter profitable.

 

“Press the heart,” Musk tweeted to his followers on Friday about the car ad.

 

The ad, which features actor Kevin Bacon and his daughter Sosie Bacon, is for the Hyundai Ioniq 6 electric car, which is a direct competitor of Musk’s own electric vehicle company Tesla.

 

https://www.forbes.com/sites/mattnovak/2023/02/11/elon-musk-resorts-to-asking-users-to-like-competing-electric-car-ad-on-twitter