TAT targets 7 billion baht tourism revenue surge for Ranong

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The Tourism Authority of Thailand (TAT) aims to boost Ranong province’s tourism revenue to 7 billion baht (US$196 million) in the current year, a substantial rise from 6.72 billion baht (US$188 million) in the preceding year. The strategy is to increase the share of international tourists to 15% of total visitors, a significant recovery from the previous year’s slump.

 

Ranong, a second-tier city, attracted 1.45 million tourists last year, which included 51,432 international and 1.4 million Thai visitors, TAT governor Thapanee Kiatphaibool revealed. The target for tourist influx for the present year is set to at least match last year’s figures; however, the primary objective is to enhance the share of foreign visitors to 15% of the total, up from the previous 3.5%, to boost revenue, Thapanee said.

 

“In 2023, Ranong was a province where the number of tourists exceeded the target by more than 100% or on par with 2019, which was the best year before the Covid-19 pandemic. However, it was observed that the number of international tourists fell to 51,432 in 2023, from 282,322 in 2019, due to the reduction in incoming flights to Ranong from four-to-five flights per day to only 1-1.5 flights per day.”

 

To rectify this, TAT plans to increase the number of flights and is coordinating with the Transport Ministry. Concurrently, the private sector in Ranong will present this proposal at the mobile cabinet meeting scheduled for today.

 

by Alex Morgan 

Photo courtesy of iStock

 

Full story: [source name + source link] 2024-01-23

 

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[Stocky]

I guess people want to come and see it before it gets paved over with the land bridge megaproject.

[bradiston]

Yes, every time a province gets into the headlines, TAT chirps up with some daft story about attracting more tourists. I've got one. Crickets heard chirping loudly in Chantaburi. TAT sees crickets chirping in Chantaburi as qualifying for soft power status. Aims to attract millions of tourists spending billions of baht. And crunch power when the little critters get deep fried and eaten. Aaah.

[ChrisY1]

I would have thought 2 trillion for Raynong!