Thailand promotes products with Piccadilly Circus campaign

[webfact]

Thailand’s Ministry of Commerce has launched the Think Thailand Next Level branding campaign to promote Thai products and services. The event, led by Pichai Naripthaphan, took place at Piccadilly Circus in London, aiming to elevate Thailand’s image globally.

 

The campaign’s launch featured a gigantic digital billboard at Piccadilly Circus, a prominent public space and a central hub in London. This location is strategically chosen for its ability to reach approximately 2.08 million people weekly, including tourists, residents, and business professionals. Additionally, the campaign extends to advertisements on London buses, reaching around 2.5 million people monthly.

 

The United Kingdom is considered one of Thailand’s top 10 strategic markets for enhancing the international perception of Thai products and services. London, often regarded as the capital of Europe, provides a significant platform for engaging an English-speaking audience. Pichai emphasised that this initiative would boost recognition and trust in Thai goods and services among UK consumers, tourists, importers, businesspeople, and the media.

Piccadilly Circus, established in 1822, is a renowned cultural landmark in London, situated at the intersection of major streets like Regent Street and Piccadilly. This circular public space connects several key roads, drawing tourists from around the world throughout the year.

The digital billboard, known as Piccadilly Lights, is Europe’s largest digital advertising screen. Global brands such as Coca-Cola, Hyundai, Samsung, and L’Oréal frequently advertise here, with the screen capable of displaying six different advertisements simultaneously.

 

London’s bus network, one of the world’s largest, features over 9,300 buses operating on 700 routes. Annually, more than 2 billion passenger journeys are made using this extensive public transport system.

During the campaign’s launch, Pichai, along with Commerce Ministry executives, influencers, and local journalists, boarded an open-top London Routemaster Bus from Selfridges to Piccadilly Lights. This journey aimed to promote Thailand’s new branding campaign and garnered significant attention from the public and tourists.

 

The initiative is expected to enhance the image of Thai products and services in line with its objectives, reported KhaoSod.

 

by Puntid Tantivangphaisal
Photo courtesy of KhaoSod

 

Source: The Thaiger 

-- 2024-09-25

 

[Foxx]

3 hours ago, webfact said:

London, often regarded as the capital of Europe

 

By whom? A ridiculous assertion.

[edwinchester]

".....London, often regarded as the capital of Europe..."

 

Maybe a decade ago, Brexit killed that assumption along time ago.

[Will B Good]

4 hours ago, webfact said:

London’s bus network, one of the world’s largest, features over 9,300 buses operating on 700 routes. Annually, more than 2 billion passenger journeys are made using this extensive public transport system

 

Not that it matters a jot really, but that is not a "London" bus....it's a tourist bus.

 

So are they advertising on London buses?......all 9,300.....that would cost a pretty penny!!

[JonnyF]

27 minutes ago, Foxx said:

 

By whom? A ridiculous assertion.

 

I think they meant crime capital of Europe.

 

Or maybe stabbing capital?

[watchcat]

10 minutes ago, JonnyF said:

 

I think they meant crime capital of Europe.

 

Or maybe stabbing capital?

 

Or the country of arabs or muslims?

Edited 3 hours ago by watchcat

[brianthainess]

Did all those 20 Thais get a free all expenses paid free jolly ? more wasted tax payers money.

[Will B Good]

Just now, brianthainess said:

Did all those 20 Thais get a free all expenses paid free jolly ? more wasted tax payers money.

 

 

No...only the lookers on the left of the picture were all expenses paid.

[brianthainess]

34 minutes ago, Will B Good said:

 

Not that it matters a jot really, but that is not a "London" bus....it's a tourist bus.

 

So are they advertising on London buses?......all 9,300.....that would cost a pretty penny!!

Yes it would cost a lot but who is going to check that xxxxxxxxxx baht was only spent on one bus ? 

[brianthainess]

2 minutes ago, Will B Good said:

 

 

No...only the lookers on the left of the picture were all expenses paid.

Oh lookers my Dyslexier is gotting wers........

[Will B Good]

4 minutes ago, brianthainess said:

Oh lookers my Dyslexier is gotting wers........

 

Thought it polite to go with lookers.

[MarkBR]

49 minutes ago, Will B Good said:

 

Not that it matters a jot really, but that is not a "London" bus....it's a tourist bus.

 

So are they advertising on London buses?......all 9,300.....that would cost a pretty penny!!

I assume they are primarily using the giant digital board, that was the implication.

[Will B Good]

2 minutes ago, MarkBR said:

I assume they are primarily using the giant digital board, that was the implication.

 

Yes.......thought the same........then suddenly buses are thrown into the mix with that one sentence???

[MarkBR]

Just now, Will B Good said:

 

Yes.......thought the same........then suddenly buses are thrown into the mix with that one sentence???

Tinglish affect everything written

[realfunster]

5 hours ago, webfact said:

The digital billboard, known as Piccadilly Lights, is Europe’s largest digital advertising screen. Global brands such as Coca-Cola, Hyundai, Samsung, and L’Oréal frequently advertise here, with the screen capable of displaying six different advertisements simultaneously.

 

This is becoming something of a fad with Thais, renting overseas billboards in London/Times Square etc and thinking it adds legitimacy to something...a certain someone was plastered all over Times Square a few weeks ago. 

 

44 minutes ago, brianthainess said:

Did all those 20 Thais get a free all expenses paid free jolly ? more wasted tax payers money.

 

Possibly/probably - still at least they will get the FB/Insta likes from the charming bus photo in the car park of a 1960 concrete monstrosity...

[brianthainess]

5 minutes ago, realfunster said:

 

This is becoming something of a fad with Thais, renting overseas billboards in London/Times Square etc and thinking it adds legitimacy to something...a certain someone was plastered all over Times Square a few weeks ago. 

 

 

Possibly/probably - still at least they will get the FB/Insta likes from the charming bus photo in the car park of a 1960 concrete monstrosity...

Looks like many buildings in Thailand. 

[Foxx]

The same advertising displays are about to become artwork with blurry images from the Danish-Icelandic artist Olafur Eliasson.  (Yeah, I too thought I hadn't heard of him until I remembered the "sun" in the turbine hall in Tate Modern which was actually pretty cool.)

 

https://www.timeout.com/london/news/olafur-eliasson-is-going-to-blur-out-all-the-advertising-screens-in-piccadilly-circus-092424

[hotchilli]

6 hours ago, webfact said:

Thailand’s Ministry of Commerce has launched the Think Thailand Next Level branding campaign to promote Thai products and services. The event, led by Pichai Naripthaphan, took place at Piccadilly Circus in London, aiming to elevate Thailand’s image globally

A nice little holiday jaunt... must be the best job in Thailand.

[john donson]

how much budget did this cost?